Google Local Service Ads vs. Search Ads: The Differences Explained
A comparison guide between Google’s Local Service Ads and Search Ads.
Benefits of Dynamic Display Ads in PPC & Why They Should Replace Static Display Ads
Want to improve your PPC campaign results? Learn why dynamic display ads are the optimal ad format over static display ads in PPC.
What is CDP (Customer Data Platforms) & How It Can Improve Your PPC Marketing
Customer data platforms do more than collect and store data. Learn how they supercharge your PPC efforts for optimal results.
The Future of AI Marketing: Current Trends & Predictions
AI marketing has disrupted the digital marketplace in almost every facet. Learn more about current AI trends, future predictions, and how your business can better leverage AI to optimize your marketing strategies.
How to Block a Website on Different Devices and Browsers
Have you ever received a weird email telling you to click on a link and you went out of curiosity? Suddenly, your computer crashes or confidential information disappears out of thin air. How can you prevent it in the future? Maybe you want to have fewer distractions while studying or working. No matter the reason, we will provide specific examples of how to block websites for different devices and browsers below in this article.
How Search Marketers are Using AI to Create Demand
A business’s success is based on its ability to generate engagement and grow visibility across multiple platforms. One key tool that businesses use is search engines, as they hold all the cards when it comes to website traffic, leads, and online revenue. When digital marketing started its resolution more than a decade ago, AI is now making its name known. With its heightened acceleration in popularity and demand, utilizing it in your marketing strategy will allow for significant success.
The Biggest SEO Trends to Watch in 2023
In today’s business world, we are constantly discovering new ways to stand out from the competition. One way to achieve that is by incorporating and leveraging trending SEO tactics into your company’s digital marketing strategy.
But what SEO trends are popular in 2023? We have the answers.
ChatGPT: What Is It and Is It Good for SEO?
Artificial intelligence is becoming more prominent in today’s market. Now, it’s diving into the big leagues. In today’s digitally driven space, professionals learn more and more about ChatGPT, a cutting-edge SEO AI tool transforming how we curate optimized content. We will cover what ChatGPT is, how it’s used, why it’s useful, how it works, how it affects a brand’s overall SEO strategy, and how you can use it today.
How to Know When You’re Ready for a PPC or Paid Social Campaign
If you haven’t considered implementing pay-per-click, this form of social advertising is cost-effective and an efficient way to promote your business. Pay-Per-Click (PPC) means that you pay every time a user takes the action you promoted. We’ll cover PPC in more detail, what paid social campaigns are, their benefits, and how each is imperative to incorporate into your brand, product, or service.
How to Optimize Website Pages for Google Discover Traffic
Normally when you search online, users enter a search term to find helpful and useful information that is related to their query; Google Discover takes a uniquely different approach. Rather than showing results in a response to a query, Discover brings content to the surface primarily based on what Google’s automated system believes is a good match to the user’s interests. Google Discover adds a personal touch to the user’s activity. By leveraging this unique advertisement approach, you can optimize your website pages, thus boosting conversions and increasing the potential for new sales.
