Should You Have AI Write Content for You? The Pros & Cons Explained
In today’s environment, there is an expectation for businesses to prioritize content creation. Now, it’s no longer about writing but creating a strong online presence within social media and accumulating a robust following. When there is so much that comes with growing a successful brand, sometimes there isn’t enough time to create your own content. This is when artificial intelligence comes into play.
SEO Guide for Videos – How to Optimize For the Most Popular Video Platforms
We’ve all been there, scrolling through YouTube and finally landing on a video and all of a sudden, 30 minutes has passed by. However, the content was so engaging, you couldn’t put it away (like a delicious bag of chips). Or, have you noticed it’s so much easier to find the exact moment in the video you need without having to watch the whole thing? We can thank video timestamps and video optimization for that! Let’s dive into what Video SEO is, its benefits, and how you can achieve optimal video results for your marketing strategy.
Top Web Design Trends for 2023 and Beyond
Today, mostly everything is online. To make your business stand out in a sea of websites, stay on track with 2023 web design trends so you know what customers are looking for. The end goal is to drive traffic to your site and increase the likelihood a customer will purchase a product or service. In this article we will cover top web design trends you should keep an eye out for as we look ahead in 2023.
The Biggest SEO Trends to Watch in 2023
In today’s business world, we are constantly discovering new ways to stand out from the competition. One way to achieve that is by incorporating and leveraging trending SEO tactics into your company’s digital marketing strategy.
But what SEO trends are popular in 2023? We have the answers.
Why User Experience is So Important for Your Website or App Today
UX has become a driving force in digital marketing in a society that drives off convenience and having a positive ‘experience’. To maintain customer satisfaction, brands need to prioritize having an exceptional website user interface and design. To execute the proper User Experience, it’s imperative to understand what UX is, why it’s important, how to implement it, and how to achieve a better customer experience.
ChatGPT: What Is It and Is It Good for SEO?
Artificial intelligence is becoming more prominent in today’s market. Now, it’s diving into the big leagues. In today’s digitally driven space, professionals learn more and more about ChatGPT, a cutting-edge SEO AI tool transforming how we curate optimized content. We will cover what ChatGPT is, how it’s used, why it’s useful, how it works, how it affects a brand’s overall SEO strategy, and how you can use it today.
How to Know When You’re Ready for a PPC or Paid Social Campaign
If you haven’t considered implementing pay-per-click, this form of social advertising is cost-effective and an efficient way to promote your business. Pay-Per-Click (PPC) means that you pay every time a user takes the action you promoted. We’ll cover PPC in more detail, what paid social campaigns are, their benefits, and how each is imperative to incorporate into your brand, product, or service.
How to Optimize Website Pages for Google Discover Traffic
Normally when you search online, users enter a search term to find helpful and useful information that is related to their query; Google Discover takes a uniquely different approach. Rather than showing results in a response to a query, Discover brings content to the surface primarily based on what Google’s automated system believes is a good match to the user’s interests. Google Discover adds a personal touch to the user’s activity. By leveraging this unique advertisement approach, you can optimize your website pages, thus boosting conversions and increasing the potential for new sales.
Why You Should Align Your SEM and SEO Marketing Strategies
Search Engine Optimization and Search Engine Marketing are valuable marketing tactics that optimize performance and increase lead generation for businesses. While both produce similar results, each have unique differences that are imperative to ensure a growing company’s success. We will discover the key differences between SEM and SEO, why they’re important, and why implementing both is important for an effective marketing strategy.
How to Manage Your Business Online Reputation Properly
Your online presence on a digital and social media scale plays a critical role in how potential customers and visitors view your business. A strong online reputation can basically make or break your brand’s success. If customers are happy with the products and services you provide, your business will grow. If they aren’t happy, unique obstacles may get in the way of your business from reaching the next level. Your online reputation may also impact your marketing strategy when positive and negative reviews appear. Learning how to improve your online reputation management (ORM) and understanding why it is beneficial will play a key factor in your business’ growth.