Case study · Automotive
Accelerating growth for a GMC car dealership from quality SEO content
Search engines barely knew this Santa Fe dealership existed. Five quarters later, the top 10 most clicked pages on their site were blogs we wrote.
- ClientOctane GMC
- SectorOEM dealership
- EngagedOctober 2022
About the client
Octane GMC is an OEM dealership in Santa Fe, New Mexico, that was struggling to strengthen its online visibility. They came to us in October 2022 with virtually no digital presence. The website wasn’t optimized, had no keyword rankings, and they weren’t creating SEO content.
As an auto dealer, they needed to improve their organic web performance to drive more users to the site and attract local customers.
Here’s how our team developed a data-driven SEO content plan to increase their website’s keyword rankings, visitors, and traffic to support their bottom line.
Our automotive SEO content strategy
We implemented a long-term SEO strategy with twice a month blog creation to generate consistent organic search results.
Through keyword-rich and authoritative content, we prioritized posts that would position Octane GMC as a leader in its industry and search engines.
Key content categories
Released Vehicle Models
Educating top and middle-funnel readers on newly released GMC models by core valuable features
Unreleased Vehicle Models
Using speculative analysis based on OEM and market trends to become a thought leader in the industry
Best Used Model Years
Guiding budget-conscious car owners on the best pre-owned vehicle to invest in based on consumer and automotive publication ratings
Competitor Comparisons
Creating competitor vehicle comparisons to help customers decide which model is best for them
A year of consistent organic wins
Over five consecutive quarters, we turned blog posts into high organic traffic and engagement magnets for Octane GMC.
| Q12024 | Starting off strong, the top 10 most clicked pages were all blogs we created–generating over 113K clicks, 3.27M impressions, and 575 keywords ranked in the top three positions.
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| Q22024 | Remaining consistent, the top 10 most clicked pages were also blogs–generating a total of 73.5K clicks, 2.1M impressions, and 258 top three keywords. Six out of the top 10 performing pages were also blogs, demonstrating engagement acquisition from high-quality content.
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| Q32024 | Maintaining momentum, nine out of 10 most clicked pages were blogs–generating 68K clicks, 2.1M impressions, and 342 top three keywords. Six out of 10 top-performing website pages were also blogs, bringing 330K entrances, 69K views, and 54K users to the site.
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| Q42024 | We ranked Octane GMC’s site for 145 keywords in the number one position and 401 keywords in the top three. Ranking first for high-volume search queries like “auto dealers Santa Fe NM” and “best years for Chevy Silverado,” we strengthened their national and local organic search performance.
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| Q12025 | Nine out of the top 10 most clicked pages were blogs, generating over 58K clicks and 2M impressions. The site also ranked for 335 top three keywords, with 119 ranking in the first position.
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Fast forward to today: still driving results
Even after a year of consistently strong organic search performance from blogs we created, they’re still providing long-term value to this day.
Rank #1“best and worst years for Chevy Silverado 1500”
with a featured snippet
Rank #1“2025 GMC Terrain release date”
with a featured snippet
Rank #1“2025 Yukon release date”
with a featured snippet
Rev up your rankings with Reach
At Reach Marketing Pro, we have extensive experience in automotive SEO. We’ve worked with OEM dealerships, local used car dealerships, auto parts retailers, and car clubs to effectively create organic search content that drive your bottom line.
We even develop automotive-specific products, such as Dealer VIP and Absorption Boost. Our Dealer VIP program helps streamline your vehicles in production pipeline to sell more cars before they arrive on your lot, while our Absorption Boost product revamps your service pages with OEM-compliant, custom-built designs that boost Fixed Ops with QR code scan-to-wallet functionality and data-driven SEO content.
No matter which service you choose, we’ll continuously monitor your marketing strategies with monthly reporting to ensure they generate results that support your long-term goals.