Rank Higher in Search Results
Search engine optimization (SEO) is the process of improving your website to make it more appealing and friendly to search engines. With proper optimization and SEO marketing strategies, you can appear higher in SERPs ahead of your competition. Let’s dive into the world of SEO, Local SEO, Keyword Research, and why these are essential to your business.
What is SEO?
SEO means search engine optimization. In basic terms, it’s the process used to improve your website to deliver more organic search traffic. The better your pages rank in the search engines, the more visibility you have, and the more likely you are to attract website visitors.
How Search Engine Optimization Works
Google and Bing both use bots, often called web crawlers or spiders, to crawl web pages. These bots travel from site to site, collecting all of the information and indexing them accordingly. Algorithms are working behind the scenes to rank the pages and place them in order of significance and relevance. Unlike SEM, you can’t pay the search engine to rank your site higher organically. To do this, you need proven SEO strategies in place that help you to climb the ranks organically.
Why Search Engine Optimization is Important
Every business that wishes to have or grow an online presence should utilize SEO marketing. Users are constantly online, on their phones, looking for the products and services you have, and they want a quality user experience. If they can’t find you on the internet easily, they will find your competitor and move on. With the right SEO marketing services, you take advantage of this free ranking simply by making your site more friendly to Google and Bing, allowing you to rank where your customers can find you. SEO doesn’t just improve your website ranking and user experience, but it will improve the quality scores of your digital ads as well.
Our Data-Driven Approach to SEO & Content Marketing
Rank Higher on Google
Reach Marketing Pro is a search engine optimization company that focuses on the process of getting your site ranked higher. With our SEO and content marketing strategy, you can master the search engine optimization basics.
Below is a step-by-step guide you can expect with our SEO marketing help.
1
Organic Strategy
Determine if you need a combination of a national and local SEO approach, or just one. Depending on your needs, you may want to rank globally, nationally, region-specific, city-specific, or all of the above.
2
Keyword Research
Using the latest industry tools, we perform detailed analyses to select keyword groups with substantial search volume and attainable competition levels that would drive more traffic.
3
Content Creation
Our SEO writers draw up a content outline and timeline to rank for individual keywords, separated into relevant primary and secondary keywords that each article will target.
4
Content Review
Our SEO specialists review the content to ensure that it’s accurate, covers the topic in-depth, is grammatical and engaging, and focuses on the primary targeted keywords.
5
Client Review
Once our SEO specialists approve the content, we will send it to you. You will then review and edit it, giving your thumbs-up approval before our team posts it to the website.
6
Content Upload
After you sign off and approve your new SEO content, our SEO team will upload, optimize, and create a search engine-worthy page on your website.
7
Index & Monitor
We submit the newly created SEO content for indexation on Google Search Console, monitor the web page’s organic performance over time, and report on its success quarterly.
Our SEO Process
Our SEO services include content creation, website optimization, local SEO services, schema markup implementation, and much more. We can help businesses who already have an existing website and need help with SEO or those who need someone to implement an SEO strategy for the first time, even if you just launched your website.
For new account creation, this is what the SEO process looks like:
1
Analytics Setup
Setting up Google Analytics, Google Tag Manager, Google Search Console, Google My Business, and Keyword Tracking within SEMRush.
2
Site Optimization
Optimizing the entire site to ensure that your website’s organic health is in order, meta data is unique and enticing, and there’s no missing or duplicate data.
3
Keyword Analysis
Choosing the proper keywords, primary and secondary, that you wish to target with SEO content and rank for in SERPs.
4
Create Content
Developing engaging, informational, and keyword data-driven SEO content for your website that will rank higher in search results.
5
Conversion Tracking
Setting up conversion tracking for the website in Google Tag Manager for button clicks, form submissions, call tracking, and chat conversations / engagements.
6
Local SEO
Assessing the local SEO needs of your business and determining if you should be ranking outside of your local city or what your reach should be and what your goals are for your website.
For those with an existing digital presence or SEO strategy that need management or optimization, the process looks more like the following:
1
Strategy Review
Reviewing past and current SEO strategies, keywords, and structure to ensure best practices are being implemented.
2
Analyze Setup
Analyze Google Analytics, Google Search Console, Google Tag Manager, and Google My Business to guarantee everything is set up correctly and optimized.
3
Ranking Needs
Determine how you rank nationally compared to how you rank locally and determine which one is a bigger need for your business and if that aligns with what you want out of your website.
4
SEO Health Check
Analyze meta data optimization of the website to check on the SEO health of the website to make sure you aren’t missing or duplicating meta data across multiple pages.
5
Align Strategies
Align your organic and paid strategies, then adjust your content and keyword optimization to target user intent and prevent unnecessary overlap and frivolous expenses.
6
Ongoing Support
Ongoing support, optimization, content creation, and management are needed to improve results further over time. We constantly optimize and update to keep performance on track.
What is Local SEO?
When it comes to SEO basics, you must also understand local SEO. This term describes the process to increase search visibility for your brick-and-mortar business with a physical location. Not only do you want to claim your business listing, so it shows up in Google, but you also need to incorporate some reviews, ratings, reputation management, and social media management.
SEO Keyword Research
When it comes to SEO best practices, choosing the keywords for your campaign must be done carefully. If you have a small SEO marketing budget, you need to be very careful about your target keywords. It shouldn’t be too broad and should always include your location if you need local SEO. For the larger budget, you can extend into keywords that cover multiple geographical locations and focus on more competitors. Without the right SEO marketing company on your side, you might end up spending more than you need to.
How Paid Search Helps Organic SEO Efforts
By aligning your SEO and SEM strategy, you can reach more people. By working on the paid and organic side of search traffic simultaneously, you find the perfect blend of building quality website traffic. SEO and SEM are like peanut butter and jelly; they are made to work together. With our unique strategy, we focus on content and keywords while nurturing your clients and providing the information they need. We cover the entire buyer’s funnel from start to finish, ensuring you have a customer for life.
SEO Strategies That Deliver
At our SEO agency, search engine optimization and digital marketing are our passion. We’re certified Google Partners, Google Business pros, and experts in tools like Google Analytics, Semrush, AMP, and Google Tag Manager. With a mobile-first mindset and data-driven keyword strategies, we focus on getting real results for your SEO campaigns. We stay up-to-date with the latest trends to make sure you get the most from your marketing budget. Reach out to us today to see how we can help your business grow.