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Business assessment services powered by the Authority Method™

Identify Your Biggest Growth Opportunities With Authority Marketing

See where your marketing stands and what deserves attention next.

Marketing decisions are more effective when you know what can make the greatest impact.

Our business assessment services evaluate your digital presence through our proprietary Authority Method™ scorecard.

Grade My BusinessSee how it works

What Is the Reach Marketing Pro Authority Method™ Scorecard?

The Authority Method™ scorecard is our business assessment tool that examines the key factors influencing your market authority, discoverability, and growth potential. Those insights inform a long-term marketing strategy aligned with your goals.

Think of it as a report card for your marketing.

Instead of looking at a single channel, the scorecard evaluates how your business is found, experienced, and positioned online.

The Five Pillars of the Authority Method™ Scorecard

The five pillars that work together as one framework. Not separate marketing services.

  • Organic Search Authority

    Shows how easily customers can find you in search and where stronger visibility can help.

  • Website Performance

    Reveals website issues that may prevent visitors from engaging or taking the next step.

  • Technical SEO

    Uncovers technical problems that can limit how search engines access and understand your content.

  • AI Search Readiness

    Assesses how well AI search tools recognize, reference, and recommend your business.

  • Market Position

    Shows how your business compares in the market and how effectively it stands apart.

What Makes the Authority Method™ Scorecard Different From Traditional Business Assessment Services?

Traditional business assessments can examine operations, finances, or overall business health. The Authority Method™ scorecard focuses on the digital marketing signals that shape discovery, authority, and customer decision-making.

The Authority Method™ scorecard compared with traditional business assessments
Authority Method™ ScorecardTraditional Business Assessments
Evaluates SEO and AI search visibilityMay not assess search performance in depth
Reviews website performance and user experienceMay address website performance as part of a broader view
Measures market position and digital authorityMay focus more broadly on business or competitive position
Assesses technical SEO healthMay not include detailed technical search analysis
Connects findings to prioritized marketing opportunitiesMay provide recommendations beyond marketing

How It Works: The Authority Method™ Process

The Authority Method™ moves from assessment to action through a four-step process:

  1. Get Your Authority Method™ Scorecard

    A free diagnostic that gives you a baseline across the five pillars.

  2. Review Your Findings on a Discovery Call

    We walk through your scorecard, compare your results with relevant competitors, and discuss what they mean for your business. No pressure, no hard sell.

  3. Choose Your Authority Method™ Plan

    Start with Foundation, scale into Growth, or advance to Authority. Every tier is grounded in the same framework.

    Compare Plans & Pricing

  4. Strengthen Your Authority

    Put your strategy into motion to reinforce your market presence and earn customer confidence.

Who the Authority Method™ Scorecard Is For

The Authority Method™ scorecard is designed for businesses that want a simpler, more complete view of their marketing.

  • Automotive Businesses
  • Home Services Companies
  • Local & Regional Colorado Businesses
  • E-Commerce Brands
  • Multi-Location Brands
  • Franchises

Turn Your Score Into Smarter Marketing

Get your Authority Method™ scorecard and uncover where your marketing can do more.

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Authority Method™ FAQs

Authority marketing is a strategic approach that builds visibility, credibility, and consistency across the parts of your marketing that influence how customers research and make decisions:

  • Organic search
  • AI search readiness
  • Online reputation
  • Website experience
  • Clear brand messaging

Together, they help strengthen your authority across the customer journey.

Some marketing approaches begin with a predefined set of services. The Authority Method™ starts with a five-pillar assessment and uses it to shape your strategy. We also emphasize metrics tied more directly to your bottom line, such as leads, calls, and revenue, not just impressions and rankings.

Yes. It can identify conversion problems tied to website performance, user experience, and messaging.

Yes, the standard Authority Method™ scorecard is free and provides a snapshot of your current authority. A premium scorecard is also available for deeper competitor benchmarking, estimated revenue impact, and more detailed recommendations.

Start by completing your Authority Method™ scorecard. From there, we'll walk through it with you on a discovery call.

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