Automate & Elevate Your Content: 6 Best AI Writing Tools for Businesses

Artificial intelligence (AI) text generators initially received a bad reputation for lack of unique content. However, machine learning and training in properly using these apps have advanced AI content writing to help businesses streamline their marketing efforts ethically. 

So, how can you automate and elevate your content with AI? Learn our six recommendations on the best AI writing tools and how to leverage them correctly to create personalized content. 

What is the Best AI for Writing?

AI has disrupted the digital marketplace in all facets, from SEO to advertising, and it’s here to stay. Current AI marketing trends show it’ll continue to advance, so your business should understand how to find the best text generators. That way, you use them correctly to prevent accidental plagiarism and promote a greater ROI on your content marketing. 

How to Find the Best AI Writing Tools

When searching for the best AI tools for writing, there are key attributes to look for, including:

• Plagiarism Detection: They should offer a feature to run their generated content through a plagiarism scanner to ensure it’s original.
• User-Friendliness: They should be easy to use for all skill levels, such as text prompt templates and recommendations to enhance your AI content.
• Content Personalization: They should have specific industry categories or target audience prompts for you to create personalized short and long-form content.
• Fact-Checks: They should have a feature that scans their generated content through a fact checker to verify its accuracy.
• Content-Specific Platforms: AI tools differ in content focuses, like novel writing and SEO blogs, so the platform you pick should be specific to what your business requires.

While it may seem daunting to try AI if it’s new to your business, leveraging it offers several advantages for your content marketing. They help reduce writer’s block by generating topics and text as inspiration to kickstart the creation process. AI writing tools also provide simplified summaries of long-form content to analyze them faster. 

These are just a few of the benefits of using AI content. 

However, they all share a primary purpose—boosting productivity by reducing manual writing tasks so your company can become more efficient. 

How to Use AI Content Generators Correctly

As with any marketing software, there are pros and cons of AI content writing if you don’t know how to use it. While some applications offer plagiarism detection, you should never use their generated text word for word. AI content tools should act as a foundation and inspiration, not a replacement for your writing. 

Additionally, if you’re using AI text generators for SEO blogs, this doesn’t replace your keyword research. They don’t gather keywords when you enter prompts, so you must still use SEO software to optimize your AI-generated content.

Best-use practices for AI writing tools include:

• Detailed Prompts: Enter as many instruction details as possible into your prompts to generate a higher quality content output, including tone, target audience, and the company it’s for.
• Referential Research: In addition to detailed prompts, include your own research and add necessary citations for the AI tool to reference and enhance its content accuracy.
• Personal Fact-Checks: While AI writing tools offer fact-checking, also check this yourself to verify its accuracy by reviewing it or using third-party tools, like Google Fact Check Explorer.
• Content Editing: Always edit AI-generated content to tailor it to your client’s branding and prevent harming your credibility with plagiarism.

Remember, AI is still relatively new. But it offers countless opportunities to save you time by using it properly. 

Streamline Your Content Workflows: The 6 Best AI Writing Tools Businesses Should Leverage

Now that you know the benefits of using AI-generated content, how to use it, and what to look for in different applications, below are the six best AI writing tools to consider and why they make the list. 

1. ContentShake AI

If your business creates SEO content, such as blogs and web page copy, look for AI generators focusing on producing optimized content. As one of the leading SEO platforms, SEMRush has its own AI text generator, ContentShake AI. What separates it from other AI writing apps is that it combines SEMRush’s SEO data to create high-ranking AI-generated content 12 times faster. 

ContentShake AI uses real-life competitor insights to create SEO-optimized content for organic traffic and engagement. It even scores how well it’s optimized per Google’s algorithms and SEO content guidelines. 

While SEMRush claims you don’t need to do extra keyword research, we always recommend doing so to verify its accuracy and maximize your content’s SEO performance. 

2. ChatGPT

You’ve likely heard of ChatGPT, as one of the original AI text generators. Developed by OpenAI, it’s an AI chatbot that generates content via conversational prompts and machine learning models. 

While ChatGPT doesn’t have a specific content focus, you can use it for diverse writing tasks, including:

• Emails, articles, web pages, outlines, essays, resumes, cover letters, poems, etc.
• Application and website coding in multiple programming languages
• Summaries of long-form content, including research journals, books, etc.
• Complex problem-solving, like debugging your existing website code, content edit suggestions, etc.

What makes ChatGPT one of the best AI writing tools is it remembers your conversations. As you continuously use it for clients, it stores information from your previous prompts and references it to better produce ongoing personalized content.

3. Jasper AI

If you’re looking for business-focused AI content generators, consider JasperAI. Like ChatGPT, it’s also a large language model that uses AI to create content. However, JasperAI is the better option for marketing-oriented AI content. It’s specifically programmed for marketing content writing, like emails, blogs, and social media posts.

4. Google Gemini

Google has its own AI content generator, Gemini. It has two focuses: web developers and businesses. If your company wants to streamline web builds and designs, it uses state-of-the-art generative AI models for coding in various programming languages. From flexible frameworks to customizable code and problem-solving, it provides countless solutions for your developers.

Regarding business use, Gemini acts as your AI writing assistant across your Google Workspace. It integrates with Gmail, Docs, Sheets, and more to centralize and automate your writing tasks. 

Gemini crafts content drafts, including blog posts, proposals, advertising copy, and more. It can even generate customized images with a single prompt to enhance your visual branding

5. Claude AI

Similar to ChatGPT, ClaudeAI is an AI-powered chatbot designed to generate various types of text based on conversational prompts and large language models. From coding to long-form content summaries and proofreading, you can leverage ClaudeAI for almost any writing project. 

However, ClaudeAI produces more human-like writing that sounds less generic than ChatGPT. While ChatGPT excels at complex problem-solving, ClaudeAI is best suited for more personalized content. 

6. CoPilot

Like Google, Microsoft has its own AI content writing assistant, CoPilot. It similarly integrates across Microsoft 365 apps, including Word, Excel, Teams, and PowerPoint. CoPilot combines large language models and your company’s organizational data to streamline production workflows. 

Some notable content writing features include:

• Creating and refining existing content by referencing up to three Word documents
• Transforming and condensing PowerPoint presentations from existing documents with speaker notes
• Summarizing complex data in Excel to help you analyze it faster with filters
• Recapping Teams conversations and key discussion points based on chat history

CoPilot is one of the best AI content writing tools because you don’t need to enter prompts to generate text. It directly pulls information from your Microsoft apps, including files, emails, chats, and meeting notes—making it user-friendly for everyone. It also has different CoPilot versions for small to medium-sized businesses and specific industries, like public sectors and education.

Words Matter–Get Quality Content Writing That Works with Reach Marketing Pro

While AI text generators streamline your content marketing workflows with automation and advanced learning models, you can maximize their performance with professionals. AI writing tools still require a learning curve to leverage their fullest potential and precise editing to ensure it’s accurate and original. 

Let us help you generate a greater ROI for your content marketing. At Reach Marketing Pro, we’re a full-service digital agency with extensive experience creating content across diverse industries. From SEO-optimized blogs to compelling website messaging and effective ad copy, we create high-quality content that supports your bottom line.

Learn more about our content writing services, or contact us to boost your business’s marketing productivity today!