What are the Best SEO Tools and Software?

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When you come across the letters SEO in an article or blog while scrolling through LinkedIn, one question comes to mind, “What is SEO?” Though it may seem intimidating at first, it is easy to understand once you know the basics. SEO stands for Search Engine Optimization, which is the process of generating online traffic to a website or webpage from search engines such as Google, and other resources. SEO is comprised of various tools that provide data and insights about the overall success of your website (such as Ahrefs, Moz, SEMRush, Spyfu, and more).

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When you have a goal to increase traffic and user engagement to your website, utilizing an SEO tool will help with your business’s search optimization strategy. Here we will define what SEO is, how it can impact your online traffic, the best SEO tools to use, and how our SEO specialists utilize the best software tools that produce long-lasting results.

What is Search Engine Optimization or SEO?

Search Engine Optimization (SEO) is a process that involves incorporating specific keywords and content that helps your website rank higher across various search engines. SEO is used to generate more engagement to a specific website, web page, or piece of content. When a company wants to boost its SEO strategy, they normally hire an SEO Specialist who focuses the majority of their time on analyzing the website’s overall health and identifies areas of improvement that can be optimized to improve your search rankings.

How SEO Specialists Use SEO Tools

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Investing in an SEO Specialist can provide positive, long-term results for your online traffic. An SEO Specialist navigates your website and makes improvements on the front-end and back-end that can significantly improve the search performance of your website. SEO tools and software assist SEO Specialists during this process by enabling them with the data they need for proper optimization. These SEO software tools are used for keyword searches, organic data, and backlinking, which all benefit your business’s search engine rankings.

Keyword Searches involve incorporating keywords into the content you put on your website, so they show up as relevant results when similar keywords are searched online. Keyword data refers to the keyword volume of a particular keyword phrase on a monthly basis as well as the SERP position (Page 1, Page 2, Page 3 on Google) of your website page for any given keyword phrase.

Backlinking includes an internal and external effort for linking websites together through relevant keyword phrases and content topics. For example, if another business or individual links to your site, then you now have a backlink from them, or vice versa, which can improve your SEO and their SEO. It’s a mutually beneficial search relationship.

Organic Data involves analyzing the website metrics, after combining keyword research and backlinking into your website, and extrapolating useful analytic insights to implement on your site pages. That way you can ensure your content ranks, and continues to rank, at the top of organic, unpaid search engine results pages (SERPs).

The Best SEO Tools and Software to Use

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With so many moving parts that are involved with SEO, it can be hard to master at the beginning. However, there is software that’s considered to be the best SEO tools on the market today. Based on our research findings, the best SEO tools are:

  • Ahrefs for SEO Keyword Research has been recognized as being second to Google when it comes to website crawling. When you want to determine your competitor’s backlinks, Ahrefs specializes in link building, keyword research, competitor analysis, rank tracking, and site audits.
  • Google Search Console provides detailed information on how Google crawls, indexes, and serves websites. Best of all, it monitors and optimizes your overall search performance.
  • Semrush is an all-in-one suite that improves your website’s visibility and provides marketing insights. SEMrush delivers optimized specialties in SEO, PPC, SMM, Keyword Research, Competitive Research, PR, Content Marketing, Marketing Insights, and Campaign Management.
  • KWFinder is a keyword research platform that helps you find long-tail keywords with low competition.
  • Moz Pro is used to gather data on your site’s search rankings, page optimization, site crawl, and backlink metrics.
  • SpyFu offers competitive intelligence used by digital marketers to improve their performance in online research.

Based on what your specific needs are, these are some of the best SEO tools to use in today’s marketplace. No matter the tool you choose, your online presence is in good hands and you will see dramatic results.

When Using SEO Tools and Software, How Long Will It Take to See Results?

Short answer: It can be anywhere between 4 to 12 months to see results. Sometimes longer depending on the competition level of the chosen primary keyword phrase. However, the speed at which you can see verifiable results depends on how well combine ranking factors into your executed SEO strategy. For example, if you target low-competition keywords, you may start to see results quicker than if you target high-competition keywords. Think of it this way – SEO is a marathon, not a sprint. If you want to see long-lasting results and not fall backward, slow and steady always wins the race.

Why Should I Use SEO Tools if It Takes a While to See Results?

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Think back to each passing New Year. The typical New Year’s resolution is to go on a diet and lose some weight. Most of the time when this happens, this sudden resolution ends after only a few months because people would not see any significant changes as quickly as they would like to see. That is why it is called a lifestyle change, rather than a fad diet or a “quick fix.” SEO is the same way. Results do not change overnight. Instead, it takes consistent optimization for a minimum of 4 months until you begin to see a change in traffic or your google search rankings. If you stay diligent and continue running your marathon, you will reach the finish line and see a significant improvement.

SEO Professionals That Handle Your SEO All at One Cost

Reach Marketing Pro is a leading industry expert on what it takes to grow your social engagement. We offer a full-fledged SEO marketing service that kickstarts your organic strategy from the ground up, creating captivating content using graphics, photos, and videos across your website pages and blog posts. Our close-knit team includes Search Engine Optimization Specialists who can boost your SEO rankings by utilizing the most optimal SEO tools and software on the market. By leveraging proper optimization, data-driven keywords, and SEO marketing strategies, we will have your business ranking higher in SERPs – ahead of your competition. We are industry experts who specialize in content creation, backlinking, website crawling, SEO, and keyword analytics that can benefit your business’s website traffic and profitability in the long run.

Visit our SEO services page to learn more.

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