Automotive Social Media Marketing: Content Ideas to Drive More Sales

A graphic of customers shopping for cars online

As a branded or used car dealership, you understand the importance of automotive social media marketing. But are you generating the results you’re aiming for? Dealership owners commonly make the mistake of posting on every social platform just to do it without data-driven metrics to develop their strategies, leaving them with little to no ROI.  […]

How to Know When You’re Ready for a PPC or Paid Social Campaign

Illustration with a magnifying glass over a webpage search result and different icons representing money, communication, and analysis

If you haven’t considered implementing pay-per-click, this form of social advertising is cost-effective and an efficient way to promote your business. Pay-Per-Click (PPC) means that you pay every time a user takes the action you promoted. We’ll cover PPC in more detail, what paid social campaigns are, their benefits, and how each is imperative to incorporate into your brand, product, or service.

Why You Should Align Your SEM and SEO Marketing Strategies

Illustration with a laptop and "your Website: The rank 1 site for your search term" text on top, with a magnifying glass over the laptop

Search Engine Optimization and Search Engine Marketing are valuable marketing tactics that optimize performance and increase lead generation for businesses. While both produce similar results, each have unique differences that are imperative to ensure a growing company’s success. We will discover the key differences between SEM and SEO, why they’re important, and why implementing both is important for an effective marketing strategy.

Vehicles for Sale & Vehicle Listing Ads: A Strategy for Automotive Dealerships

Illustration of a hand holding a magnifying glass over a car

The digital marketplace is busier than ever. With more people turning to the web to find and select their next vehicle—over 89% in fact—they’re purchasing their dream car without even test driving on the lot! How can a dealership take advantage of these ads and spearhead a new level of growth? With this article, you’ll learn more about what each feature is, how they can be used, their benefits, who may qualify for these features, and best next steps to kickstart your business’s engine.

How Retail Coupon Marketing Increases Your Sales and Leads

Illustration of people looking at their online shopping cart with graphics of reduced sales prices

Coupon Marketing is a type of marketing strategy that takes advantage of the consumers’ interests in saving money on certain purchases. For example, presenting your products to your customers for less than regular cost could potentially positively impact customer loyalty and long-term satisfaction. By the end of this article, you will have an understanding of what Coupon Marketing is, how it may benefit your sales and lead generation initiatives, and how your team can utilize it for your marketing needs.

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