Media Buying

Media Buying is an essential marketing strategy that ensures your campaigns generate the results you desire. A successful media strategy will bring an influx of business and add value to your overall advertising campaign. We will cover what Media Buying is, why it is relevant, how it is beneficial, and how it should be utilized in your digital campaign strategy.

What is media buying?

What is media buying?

Media buying is a method to purchase advertisement or “ad” space on channels that are formerly identified for your target audience at the best price. Here’s the cool news—Media Buying is relevant to both traditional and digital marketing channels! If you aren’t aware of the difference, traditional includes television, radio, and print, whereas digital includes web, social media, and streaming.

Here are some typical tactics of what you’d see with a Media Buyer:

  Manual Bidding: This lets you set and control the maximum cost-per-click (CPC) for each ad.

  Programmatic Buys: This uses software to buy digital advertising.

  Direct Buys: Allows you to contact the website publisher you choose to have your ad appear on and negotiate the placement with their advertisement team.

Here are some components of an automated buying structure:

  Demand-side platforms (DSP): This is a software that allows an advertiser to purchase ads with automation. These platforms allow mobile advertisers to purchase high-quality traffic at scale with minimal friction.

  Supply-side platforms (SSP): An advertising technology software that coordinates and manages the supply and distribution of ad inventory and enables publishers to optimize the rate of yield by connecting inventories to multiple ad demand-side platforms.

  Ad exchange: A digital marketplace that enables advertisers and publishers to buy and sell ad spaces

Media buying is a method to purchase advertisement or “ad” space on channels that are formerly identified for your target audience at the best price. Here’s the cool news—Media Buying is relevant to both traditional and digital marketing channels! If you aren’t aware of the difference, traditional includes television, radio, and print, whereas digital includes web, social media, and streaming.

Here are some typical tactics of what you’d see with a Media Buyer:

  Manual Bidding: This lets you set and control the maximum cost-per-click (CPC) for each ad.

  Programmatic Buys: This uses software to buy digital advertising.

  Direct Buys: Allows you to contact the website publisher you choose to have your ad appear on and negotiate the placement with their advertisement team.

Here are some components of an automated buying structure:

  Demand-side platforms (DSP): This is a software that allows an advertiser to purchase ads with automation. These platforms allow mobile advertisers to purchase high-quality traffic at scale with minimal friction.

  Supply-side platforms (SSP): An advertising technology software that coordinates and manages the supply and distribution of ad inventory and enables publishers to optimize the rate of yield by connecting inventories to multiple ad demand-side platforms.

  Ad exchange: A digital marketplace that enables advertisers and publishers to buy and sell ad space.

Illustrated image with a megaphone, magnifying glass, and a computer screen displaying "Ads" text

Why media buying is important

Like any marketing strategy, each comes with its share of benefits and reasons why it’s essential. A Media Buying campaign generates awareness, utilizes marketing performance tools, analyzes key metrics, and aids in negotiating the best ad space to ensure optimal performance.

Other benefits of Media Buying include:

 Negotiating the best rate and placement for ads helps you obtain the highest rate of return (ROI) to clients and stakeholders, thus increasing brand awareness.

• Obtaining optimal ad placements to increase overall conversion rates.

• Creates opportunities to foster solid and long-lasting partnerships with media owners with contractual obligations that are transparent and understood.

• Helping prevent advertisement fraud.

The benefits speak for themselves; Media Buying is an essential digital campaign strategy.

Illustration displaying the customer journey from a brand/product announcement to point of purchase

How Media Buying services help your business

how media buying services help your business

When executed correctly, Media Buying helps your business achieve optimum reach among target audiences. By efficiently educating your ideal customers, it makes it easier for them to discover your brand’s products and/or services and feel compelled to purchase.

When executed correctly, Media Buying helps your business achieve optimum reach among target audiences. By efficiently educating your ideal customers, it makes it easier for them to discover your brand’s products and/or services and feel compelled to purchase.

know the difference between media buying & media planning

Media Buying is using paid marketing efforts to identify and purchase ad space on channels that are relevant to a business’s target audience at the best time for the lowest price.

Media Planning is establishing an audience by conducting market research, finalizing a budget, and establishing goals and objectives.

Media Buyers and Media Planners work in tandem to create a media plan, outline established goals and objectives, and execute a marketing campaign.

let our media buying experts help you with your strategy

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With more than 30 years of combined media buying experience under their belt, Reach Marketing Pro has the tools and resources you need to handle your Media Buying with ease. We’ll partner with you to create the most impactful ad placements that have purpose and meaning. With the right channel and best-negotiated price that fits your budget, we’ll generate the results you deserve!

To get started, contact Reach Marketing Pro to speak with one of our experts to discuss your Media Buying needs.

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