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All Things Marketing

The latest & greatest news, articles, and trending topics in the digital and traditional marketing landscape to keep you updated and in-the-know.

Illustration with the words "Reputation Management" in blue with people standing around it

How to Manage Your Business Online Reputation Properly

Your online presence on a digital and social media scale plays a critical role in how potential customers and visitors view your business. A strong online reputation can basically make or break your brand’s success. If customers are happy with the products and services you provide, your business will grow. If they aren’t happy, unique obstacles may get in the way of your business from reaching the next level. Your online reputation may also impact your marketing strategy when positive and negative reviews appear. Learning how to improve your online reputation management (ORM) and understanding why it is beneficial will play a key factor in your business’ growth.

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Illustration of a magnifying glass above "SEM" and other pages and webpages related to SEM

How to Improve Your SEM Marketing Strategy

Search Engine Marketing involves leveraging various marketing techniques and strategies a company can use to generate a greater number of visitor traffic from search engine results pages (SERPs). By the end of this article, you will be able to understand what SEM is, how it can help a business’s growth, and what factors are necessary to spearhead a successful SEM oriented campaign

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Illustration of people looking at their online shopping cart with graphics of reduced sales prices

How Retail Coupon Marketing Increases Your Sales and Leads

Coupon Marketing is a type of marketing strategy that takes advantage of the consumers’ interests in saving money on certain purchases. For example, presenting your products to your customers for less than regular cost could potentially positively impact customer loyalty and long-term satisfaction. By the end of this article, you will have an understanding of what Coupon Marketing is, how it may benefit your sales and lead generation initiatives, and how your team can utilize it for your marketing needs.

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Illustration with a PC, red and white target with an arrow, magnifying glass over a search bar- all related to SEO topics

What are the Best SEO Tools and Software?

When you come across the letters SEO in an article or blog while scrolling through LinkedIn, one question comes to mind, “What is SEO?” Though it may seem intimidating at first, it is easy to understand once you know the basics. SEO stands for Search Engine Optimization, which is the process of generating online traffic to a website or webpage from search engines such as Google, and other resources. SEO is comprised of various tools that provide data and insights about the overall success of your website (such as Ahrefs, Moz, SEMRush, Spyfu, and more).

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You’ve got a great business and you’re ready to launch or retool. You’ve scouted the terrain, adjusted for the obstacles, and made your plan for success. Now you’re ready to carve out your position and fortify your ground. But the job is never really done as long as it can be more effective.

What next? Keep an eye on this page, we’re coming out with new market guides on how to improve your strategy on every level: digital, print, media, and networking. Want to know what it takes to rank higher in search? Curious what kind of message you need to really make the sale in your sponsored ads? Interested in the best way to make a real impact in your market on social media? Stay tuned!

We’re going to cover it all to provide the information you need. And when you’re ready to take it up a notch, we’re on your side and ready to hit the ground running with you and your business.

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All Things Marketing
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All Things
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All Things
Marketing
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