Email Marketing

Content creation comes in different forms, from social media, newsletters, blogs, to website copy, and emails. With each marketing strategy comes it’s own level of importance. Leveling up your email marketing strategy will grow your brand and enhance your overall visibility. But how do you begin? 

We have the tools you need to launch your email marketing, from identifying what’s important to remain relevant, how your business will benefit from it, and initial steps to get started.

What is Email Marketing?

What is email Marketing?

Since the first email was sent in 1971, Email marketing has changed the ‘marketing game’ by leveraging emails to promote products and/or services to potential clients or customers. Rather than reading postage and flyers you previously received in the mail, it is now easily received and read in your digital mailbox.

There are numerous types of campaigns that can be used to connect with different client demographics/interests as well as for specific purposes (such as releasing important information, and promotions).

Business growth isn’t all what email affects. This marketing strategy impacts other aspects, including reputation management, establishing and maintaining effective customer connections, revenue, advertising, and more. Having a plan in place is the key to success.

Since the first email was sent in 1971, Email marketing has changed the ‘marketing game’ by leveraging emails to promote products and/or services to potential clients or customers. Rather than reading postage and flyers you previously received in the mail, it is now easily received and read in your digital mailbox.

There are numerous types of campaigns that can be used to connect with different client demographics/interests as well as for specific purposes (such as releasing important information, and promotions). But business growth isn’t all what email affects.

This marketing strategy impacts other aspects, including reputation management, establishing and maintaining effective customer connections, revenue, advertising, and more. Having a plan in place is the key to success.

Illustration of a laptop with various email marketing icons around it

Why Email Marketing is important & still relevant

Email marketing helps businesses drive new or continued business and foster positive rapport with customers. Good news for you: email marketing is undergoing exponential growth. In 2021, more than 309.6 billion emails were sent and received daily, and it’s only going to continue climbing. 

Email marketing is a cost-effective marketing strategy that brings in the business but doesn’t break the bank- which is a financial bonus for smaller and local businesses! A well-executed email campaign provides direct information into a customer’s habits, interests, and wants. Want to maintain brand awareness? Increase customer loyalty? Improve conversion rates?

Email marketing makes it happen.

 

How we stay on top of email marketing trends

We have the resources and tools you need to kickstart your first email marketing campaign. We combine consistent and informative content development approaches to each email campaign.

No matter the topic, our marketing experts collaborate with you to curate content that aligns with your business. Here’s what we’ll do:

• Establish, build out, and roll out a list that surrounds your ideal audience.

• Secure a list of appropriate and attention-grabbing email content that keeps customers at the edge of their seat. This includes eye-catching headers, keyword-driven content, and captivating graphics.

• Create a master content calendar with weekly/monthly schedules for future email campaigns that feature important topics, upcoming projects, and more.

• Optimize every email for the mobile user experience to boost overall accessibility.

• Modify the messaging of each email so that it’s unique to every assigned topic. We don’t want to promote a “sales pitch” in every campaign. Some may be to celebrate a holiday, birthday, promotion, referral—whatever makes sense for your brand!

Illustration of a laptop with a hand on the screen announcing a sale and discount icons

how email marketing services help your business

how email marketing services help your business

You’re probably wondering, how is an email going to grow my business? It all begins by building out a good email list. Whether you’re looking to educate an audience, increase engagement or boost recognition, email marketing opens doors to unlimited opportunities. 

This marketing strategy enables you to generate new leads, which can be nurtured through your marketing sales funnel. Once a client pipeline is established, your emails serve as touch points that will transition prospective leads into ongoing relationships. 

You’re probably wondering, how is an email going to grow my business? It all begins by building out a good email list. Whether you’re looking to educate an audience, increase engagement or boost recognition, email marketing opens doors to unlimited opportunities. 

This marketing strategy enables you to generate new leads, which can be nurtured through your marketing sales funnel.

Once a client pipeline is established, your emails serve as touch points that will transition prospective leads into ongoing relationships. 

the best email campaign creation for your marketing needs

Illustrated image of three figures with email marketing icons and a globe with a destination pin on it

our team priorities include ensuring a connection with the customer

With the opening of an email, it’s critical to communicate your messaging effectively to your target audience. Want to promote a weekly newsletter, a monthly campaign special, or enhance communication with your customers? We handle and manage your marketing list—it doesn’t matter how large or small!

No matter the task, our professional team partners with you to add personalization to your email marketing and connect with your clients at an efficient level.

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