Graphic Design & Creative Development

Have you ever come across an advertisement and was so captivated by it, you just had to know who the company was? Graphic Design (otherwise named Communication Design) enables the marketer to dive deep into his/her creativity and craft unique concepts that brings a brand to life. It is simply why a business would want to use it—to clearly communicate their business to its target customers. Running a marketing team without having some level of Graphic Design Marketing is like driving a car with a sunshade on the windshield—there would be no sense of direction.

Why You should utilize graphic design as a marketing tool

WHY you should UTILIZE GRAPHIC DESIGN AS A MARKETING TOOL

Graphic Design comes in different shapes, sizes, and types, including Marketing & Advertising and Website Design, Visual Identity, Publication, Packaging, Motion Graphics, Environmental, and Illustration. With each type having its own purpose, they’re useful for anyone who has a business that sells a product or service. Graphic Design also offers many benefits:

  • It helps a business establish a consistent message that enables identifiable branding. Let’s look at Target or Walmart, for example. If you were to see only the red bullseye circle or yellow half spark presented online or on a printed ad, you would immediately recognize them to their affiliated companies. It’s because their logos are easily identifiable.
 
  • It helps gets a message across more easily through visual communication. We all know that seeing nothing but large chucks of text can make understanding a brand’s message more challenging. Instead, incorporating fun and eye-catching visuals, including colors, charts, characters, and so on, allows the reader to get a full-picture scope of what’s being represented.
 
  • It helps drive sales and establish stronger competitive positioning. When you incorporate stellar Graphic Design, customers are more likely to trust your brand’s identity more than others. Just like how some customers choose Target over Walmart—it’s all about the brand’s position in a competitive marketplace.

Graphic Design comes in different shapes, sizes, and types, including Marketing & Advertising and Website Design, Visual Identity, Publication, Packaging, Motion Graphics, Environmental, and Illustration. With each type having its own purpose, they’re useful for anyone who has a business that sells a product or service. Graphic Design also offers many benefits:

  • It helps a business establish a consistent message that enables identifiable branding. Let’s look at Target or Walmart, for example. If you were to see only the red bullseye circle or yellow half spark presented online or on a printed ad, you would immediately recognize them to their affiliated companies. It’s because their logos are easily identifiable.
 
  • It helps gets a message across more easily through visual communication. We all know that seeing nothing but large chucks of text can make understanding a brand’s message more challenging. Instead, incorporating fun and eye-catching visuals, including colors, charts, characters, etc. allows the reader to get a full-picture scope of what’s being represented.
 
  • It helps drive sales and establish stronger competitive positioning. When you incorporate stellar Graphic Design, customers are more likely to trust your brand’s identity more than others. Just like how some customers choose Target over Walmart—it’s all about the brand’s position in a competitive marketplace.
Colorful illustration with two men working together on a computer to create a design

Types of Graphic Design that boost your sales

There are different types of Graphic Design that each add a unique benefit to your business, no matter the industry. Based on your brand’s need, there is something for everyone.

Visual Identity Graphic Design narrows in on a brand’s visual elements through its images, shapes, and colors. Certain elements that may be created include logos, typography, image libraries, and color palettes that represent a brand.

Marketing and Advertising Graphic Design has one goal in mind—to sell a product or service. Designs would include print advertisements (posters, billboards, flyers, catalogues, and packaging) to digital advertisements (television ads, video ads, social media content).

Web Design is all about creating the look and feel of a company’s website, from its layout and structure to the overall front-facing design. It focuses on the user experience (UX Design) by combining visual elements such as text, photos, graphics, and video.

Publication Graphic Design creates layouts and selects typography and various artwork (photography, graphics, illustrations) for different publications including books, newspapers, magazines, and catalogs.

Packaging Graphic Design is an essential marketing tool since it develops a product’s concept, mockup, and print-ready file for manufacturing. It demonstrates a strong understanding of the printing process.

Motion Graphic Design is an innovative specialty that focuses on designing graphics while in motion, such as animations, banners, title sequences, trailers, and video games.

Environmental Graphic Design is a multidisciplinary way of connecting people to places in a sense that incorporates graphic, architectural, interior, landscape, and industrial design into unique final products.

Illustrations for Graphic Design combine different media and techniques to craft original artwork. Collaboration is crucial since artists when working with writers, editors, marketers, and art directors to get the custom vision across.

Illustration of a person's side-profile with gears and images inside the head representing creativity

the Creative Development process

the creative development process

Creative Development is conceptualizing and refining messaging or artistic direction that drives a visualized outcome. This marketing strategy is critical in the development of a business, as audience engagement with a creative asset can fluctuate rapidly based on its resonance. Initiating the Creative Development Process comes with the following steps:

1. Clarifying identifiable and unique business objectives.

2. Creating an ideal client persona and solidifying a target audience.

3. Determining proper call-to-actions (CTAs) that promote your products/services and entice the customer to proceed with purchasing.

4. Crafting marketing materials that incorporate ideas, campaigns, search engine optimization (SEO), and media options that bring the brand’s creative vision to life.

Creative Development is conceptualizing and refining messaging or artistic direction that drives a visualized outcome. This marketing strategy is critical in the development of a business, as audience engagement with a creative asset can fluctuate rapidly based on its resonance. Initiating the Creative Development Process comes with the following steps:

  1. Clarifying identifiable and unique business objectives.
  2. Creating an ideal client persona and solidifying a target audience.
  3. Determining proper call-to-actions (CTAs) that promote your products/services and entice the customer to proceed with purchasing.
  4. Crafting marketing materials that incorporate ideas, campaigns, search engine optimization (SEO), and media options that bring the brand’s creative vision to life.

Creative development is necessary for business growth

Orchestrating Creative Development in your business planning is essential for long-term growth. Here’s why:

·  Based on previously finalized Key Performance Indicators (KPIs), a team’s creative strategy will align their goals and objectives based on what will reach their targeted audience better.

·  Including a social media strategy will play a key role in Creative Development since a company can play with graphics, colors, imagery, and copy that speaks to its target audience.

·  Video creation is a huge component since it expands beyond including visuals into designs and appeals to a customer’s audio and visual senses.

utilize graphic design & creative development efforts in tandem

UTILIZING GRAPHIC DESIGN & CREATIVE DEVELOPMENT EFFORTS IN TANDEM

Although Graphic Design and Creative Development have their own unique benefits, combining them takes a business to the next level. Design and development work better in tandem. Without Creative Development and Graphic Design, it’s impossible for a business to maintain “fresh” branding to maintain strong positioning to competitors. Creating and developing solid, long-term social media marketing campaigns plays into designing captivating photo and video visuals that promote a product or service. Think about it; if Target’s Graphic Design and Creative Development team didn’t work so well together, it wouldn’t be as popular or reputable today.

Although Graphic Design and Creative Development have their own unique benefits, combining them takes a business to the next level. Design and development work better in tandem. Without Creative Development and Graphic Design, it’s impossible for a business to maintain “fresh” branding to maintain strong positioning to competitors. Creating and developing solid, long-term social media marketing campaigns plays into designing captivating photo and video visuals that promote a product or service. Think about it; if Target’s Graphic Design and Creative Development team didn’t work so well together, it wouldn’t be as popular or reputable today.

Illustration of a group of people collaborating on a project

we have the right graphic & creative development team for you

Illustration of different tools for graphic design (laptop, color wheels, discs, keyboards, phone, program, mouse, etc).

Not sure on how to start your Graphic Design Marketing and Creative Development Marketing strategy? Don’t worry—we’re here to help! We have a talented in-house team of Creative Development professionals who have specialties across the development spectrum: Graphic Design, Social Media, Search Engine Optimization (SEO), Media, Web Design, and more! As your creative experts, we create customized strategies that align with your story, your goal, and your target audience.

Dive into your creativity and make magic happen today. Contact us to get started!

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Turn Heads with a Fresh New Design

With Reach Marketing Pro as your partner, we can bring a fresh new look to your graphic design and ad creative efforts.