Are you a boutique agency owner or marketing consultant feeling stuck in company growth? Whether you’re pouring budgets into underperforming PPC campaigns or your website isn’t high-converting, the problem may not be your products or service–it could be your brand’s message.
Customers may not fully understand what you offer or how it helps them exactly. However, there are brand messaging-focused resources you can leverage to help address these stagnant challenges, such as a StoryBrand Coach.
Learn more about StoryBrand, the benefits of working with a certified coach, and how it can lead to increased conversions, stronger marketing performance, and real revenue growth.
What is StoryBrand?
StoryBrand is a globally recognized story-based branding framework developed to help small marketing agencies, consultants, and freelancers grow their businesses. It’s designed to help your company craft compelling customer-centric brand messaging to apply to your sales, brand, and marketing strategies.
The seven-step framework includes how to:
- Identify something specific that your customer wants.
- Define the specific problem your customer has.
- Understand how to get your ideas across and sell more products or services.
- Build a bridge from the customer’s problem to the solution you’re proposing.
- Create a compelling call to action that encourages your customer to take the next steps.
- Show the negative consequences you want your customers to avoid if they don’t take action with your solution.
- Give your customers a vision for a better future with the positive outcomes they’ll experience by using your products or services.
Over 10,000 major brands and agencies such as Berkshire Hathaway, TOMS Shoes, and The White House utilized their certification program, showcasing their credible, proven method.
7 Game-Changing Ways a StoryBrand Coach Can Grow Your Business
Here are seven ways a StoryBrand Coach can help effectively grow your business and scale with confidence.
1. Customer-Centric Brand Messaging Development to Convert More Leads
How exactly does a StoryBrand-certified Coach grow your small business? They help clarify your brand’s message so it’s clear and compelling to encourage people to engage. It involves simplifying your brand to customers so they instantly understand what you do, why it matters, and how they can buy.
No two brands are alike. StoryBrand helps refine your message and position your company’s offerings more powerfully. In return, it streamlines their buying process to drive more conversions and sales.
2. A Customized Business Growth Plan for Long-Term Support
During the 12-week onboarding process, a StoryBrand Coach will create a customized business growth plan with your entire company for ongoing support. From sales to social media departments, your entire team will be aligned for a consistent and clear brand message.
This service includes how to:
- Create company goals with step-by-step 90-day planning and staff accountability calls
- Implement new marketing strategies on what products/services to offer and how to market them with sales support
- Install new marketing systems to achieve measurable growth based on the coach’s feedback
- Compare business progress with other similar StoryBrand-enrolled business group calls and grow your network
From bi-weekly Brandscript Bootcamp calls to monthly seminars and group workshops, you’ll receive staff-wide support from a StoryBrand-certified Coach long-term.
3. Greater ROI from Your Marketing Efforts
Tired of throwing money at marketing strategies that don’t work? StoryBrand will develop personalized customer-centric messaging across your marketing collateral for a greater ROI, including:
- Nurturing email sequences and sales funnels with customizable templates
- Lead generation PDFs
- Landing page and web copy wireframes
- Keynote presentations with brand scripts for prospects and upselling existing clients
- Step-by-step onboarding guides for installing new agency processes
A StoryBrand-certified Coach helps drive ROI by equipping your business and teams with high-impact marketing growth tools.
4. Increased Business Value and Prices to Drive More Revenue
Are you a marketing consultant who wants to earn more and work fewer hours? Or an agency owner experiencing decreasing leads and sales? StoryBrand coaches will guide you through how to charge more for your services by better showcasing your business’s value.
They’ll recommend new profitable hourly rates and provide you with sales support tools to attract new high-paying clients—while gaining the confidence to stop undercharging.
5. Diverse StoryBrand Coaches to Cater to Unique Company Needs
Previously known as StoryBrand guides, there are many types of coaches available to help meet your diverse market needs, including:
- Agency owners, marketing consultants, and marketing department leadership
- Copywriters, SEO marketers, and social media managers
- Graphic designers and video marketers
- Web developers
- AI engineers and IT technicians
- Slack experts
- Lead generation and sales managers
Working with a coach who actively works in these roles has the field experience to offer you relevant and tailored business expertise.
6. Many StoryBrand Resources Available in Different Media
In addition to ongoing support from your coach, you’re provided a vast StoryBrand resource library to reference anytime. These include live calls with recordings, marketing article guides, online courses, and an active Slack workspace in different regions with multiple industry channels for networking and feedback on projects your peers are working on.
StoryBrand Coaches give you more than just advice. They provide you with exclusively valuable plug-and-play resources.
7. Exclusive Access to the StoryBrand Community for Networking & Expanded Market Reach
In addition to a valuable resource library, you also gain exclusive access to a vibrant StoryBrand community. Whether group calls or live seminars, you’ll have networking opportunities to swap referrals, collaborate on projects, and receive advice to expand your market reach.
StoryBrand also offers a feature in their Marketing Made Simple directory, where potential clients actively search for products and services related to your business. These include copywriting, sales funnel, web development, marketing strategy, email marketing, and full-suite marketing agencies.
Additionally, StoryBrand hosts the annual Made Simple Summit in Nashville, where coaches and like-minded businesses attend the three-day event for in-person learning and connecting.
Unlock Your Small Business Potential with a StoryBrand-Certified Agency
Whether you need higher-converting sales funnels or compelling web copy, working with a StoryBrand-certified expert can unlock your small business’s potential.
At Reach Marketing Pro, we’re a StoryBrand-certified agency with coaches who don’t work alone. Our full-suite team includes SEO experts, copywriters, and web designers/developers–so you gain both StoryBrand strategy and execution to grow your company.
Ready to clarify your brand’s message and get out of its growth rut?
Let’s chat about how our StoryBrand coaching can help take your business to the next level.