In a fast-paced automotive industry, having your brand stand out is crucial as a car dealership or auto parts retailer. And, a boutique automotive marketing agency offers several competitive advantages. Compared to large-scale and general digital marketing firms, smaller auto agencies can fuel your success with their flexible business structures, personalized attention, and more.
Whether you’re looking to strengthen your local dealership’s online presence or drive more e-commerce auto parts sales, here’s how a small auto marketing firm can accelerate your growth.
5 Benefits of Working with a Boutique Automotive Marketing Agency
Below are the top five benefits of working with a small automotive digital marketing agency and why they’re worth your investment.
1. Flexible Automotive Marketing Services
One of the main benefits of working with a boutique automotive marketing agency is its flexible business structure. The automotive digital marketplace is ever-evolving, and your business sometimes has to adapt to these new changes.
For example, dealerships are finding an increase in online purchasing without consumers visiting onsite. More vehicle owners prioritize a convenient car shopping experience by buying cars online and having them delivered without leaving their homes.
During the COVID-19 pandemic, automotive brands adapted to in-person restrictions with contactless test drives, mobile inventory shopping apps, and rising online car retailers. Even in a post-pandemic landscape, the global automotive e-commerce market continues to grow in popularity, with a projected compound annual growth rate of 17.4% by 2031.
With these recent marketplace shifts in the industry, your brand may want to re-align its automotive marketing strategies to cater to these new customer behaviors. You may want to invest in new marketing services, like virtual vehicle showrooms on social media and video customer service chats on your website to answer their questions online and close more deals.
If you work with a corporate digital agency, they may not offer the flexibility to update your existing agreements and scale your marketing services until the contract term is complete.
Your marketing agency should be like a partner in your brand and grow with you as needed.
2. Specialized Automotive Marketing Services
In addition to flexibility, small automotive marketing companies have exclusive industry services that generalized digital firms may not. Boutique auto agencies may offer automotive copywriting and web design/development for your branded dealership’s website that adheres to strict OEM guidelines.
Because they specialize in the automotive sector, they know how to navigate the marketplace with tailored marketing. When your digital agency has industry-specific services and relevant experience, your business can leverage its marketing investments better.
3. Optimized Vehicle Advertising Budget
A boutique auto advertising agency utilizes its industry expertise and in-house team to optimize your ad’s budgets. They know how to use vehicle marketing technology to maximize your ad spend for greater ROI.
If you’re a local car dealership, they can integrate your used and new vehicle inventory data feed with your Vehicle Listing Advertisements (VLAs) on Google Merchant Center. Consumers enter the vehicle features they want, like mileage and model year, and it provides relative listings from your inventory without them entering your website.
When they’re ready to buy, your dealership’s contact information is provided as the final step. Capturing leads from Google reaches new buyers and is critical for automotive brands as users don’t always click on your website when shopping for cars online.
A study shows that integrating VLAs with existing search campaigns can increase average conversion rates by 25%—without increasing ad spend!
Advertising agencies in the automotive industry combine their SEO and SEM knowledge to generate high-converting VLAs because they know which ones have the highest performance to maximize profit and which ones have the lowest performance to adjust for improvement.
4. Personalized Client Communication
As a dealership or auto retailer business owner, sometimes you want to speak with the owner of your marketing agency directly. While they may have assigned staff to communicate with you, like account managers, there are instances where you prefer to speak with someone in the highest position.
Whether you want to build a stronger relationship or scale your marketing services, getting the owner of the digital agency you work with on the phone shouldn’t be difficult due to their schedule.
Smaller automotive marketing agencies typically have more personalized client communication. Since they have fewer clients than international firms, it usually allows them more availability to cater to your needs.
5. Enhanced Client Focus
Just because boutique auto marketing companies are smaller doesn’t mean they’re less capable. In fact, they use their small business structure to their advantage for their clients. With a smaller bandwidth of clients to manage, they can enhance their focus on your brand and tackle new challenges more effectively.
Although corporate automotive marketing firms have more resources and bigger teams, they may have slower turnarounds if you have new service requests or unexpected project disruptions due to their larger workloads and stricter business models.
Accelerate Your Long-Term Success with a Boutique Automotive Marketing Agency
Whether you’re a branded dealership, a local car dealer, or in auto parts e-commerce, working with a small automotive agency is one of the best marketing investments you can make for your brand. From relevant industry experience to flexible scaling contracts, you want a digital firm that tailors to your business’s marketing needs with a successful track record in your niche.
At Reach Marketing Pro, we’re a full-service boutique digital marketing agency with extensive experience in the automotive industry, including social media, video marketing, web design/development, email marketing, and more.
We also offer specialized automotive marketing services.
Our Dealer VIP Advantage program boosts sales for your vehicles in production inventory with OEM and brand-centric pre-order setups and SEO-optimized reservation pages. Our Absorption Boost services streamline your customer’s buying process with mobile QR codes for monthly specials to close deals more quickly and easily.
Ready to turbocharge your brand’s automotive marketing efforts?
Learn more about our digital marketing services or contact us for help supporting your bottom line today!
