Artificial intelligence (AI) has become more widely used among businesses for web design and development. AI website builders bring numerous benefits, like streamlined troubleshooting of bugs by scanning your existing code and SEO recommendations by analyzing your current content. It skips the time-consuming manual processes with automated, cost-effective features.
The rise of AI marketing trends still poses several risks without proper use for site builds. From accidental plagiarism to private data leaks, website building with AI still requires cautionary use as improvements remain ongoing.
Learn when it’s best to use AI site builders and when to hire professional web developers for your company’s needs.
AI Website Builders: When to Use AI or Professional Web Developers
Below is a guide on AI website builder best practices, including when and when not to use them.
When It’s Best to Leverage AI for Website Creation
Here’s when you should use AI-powered website builders for your business.
Tight Site Launch Timelines
It’s not uncommon to have delays in your web build projects. If tight deadlines are coming soon, AI site builders can streamline your launch.
They can accelerate the web build process through each stage, including:
- Site design concepts with generated visuals
- Branding brainstorming sessions with prompt summaries
- Web design and development generated coding languages
- Interface analysis testing for performance issues
Streamlined SEO Optimization of Existing Content
One of the simplest ways to leverage the benefits of AI website builders is their SEO content analysis capabilities. They can quickly scan your existing web copy with SEO-generated suggestions, like keyword density and easy readability.
This feature is especially useful for site redesigns to strengthen its SEO performance before you migrate it to another platform.
Enhanced User Experience (UX)
Your website’s user experience (UX) can make or break its performance. If your site makes it harder for people to navigate with slow page load speed or vague content that doesn’t address their specific needs, they’ll quickly leave for a competitor who meets them more effectively.
That’s where AI website design and development comes in.
You can craft visitor profiles with website interface testing in AI prompts to generate personalized recommendations and strengthen UX. AI site builders may suggest mobile design-focused changes to make browsing on all devices easier or chatbots to provide 24/7 customer service for international users with different time zones than yours.
Another example is copy edits related to your audience’s emotions with action-focused verbs, like “Start Your Free Trial” instead of “Sign Up” to promote more engagement and conversions.
When It’s Best Not to Use AI for Website Creation
Here’s when you shouldn’t use AI-powered website builders for your business.
Unique Content Creation
Although AI made significant advancements in its machine learning capabilities, it’s still relatively new and requires careful use. If you plan to use an AI site builder to create unique content for your web pages, we don’t recommend using this tool as you may face accidental plagiarism.
Whether it’s for website copy or blogs, AI writing tools pull their generated text from various online sources. They analyze existing content across internet algorithms and combine it with your entered prompts to generate paraphrased text. If you copy this content word for word, it can become a form of plagiarism.
Additionally, AI text generators still need improvements to sound more human. They often use the same sounding robotic-like tones and content structure patterns that look like AI wrote them. Examples of these include wordy, run-on sentences and formal tones without emotion.
That’s not to say you shouldn’t use AI web builders for content.
It’s best to leverage them as a writing assistant for:
- Content inspiration for specific writing tones, like editorial blogs, persuasive product pages, conversational home pages, formal case studies, etc.
- Web copy outlines to help format what your pages should look like faster
- Website branding to guide on what makes your business unique with visual suggestions
- Existing content analysis and recommendations for SEO, buyer persona needs, grammar, etc.
- Target audience discovery sessions based on their demographics, interests, website visitor data, etc.
- Summaries of existing long-form content to streamline its main points
Sensitive Website Visitor Data
As mentioned above, you can enter your website’s visitor data into AI site builders to generate personalized UX recommendations.
However, you pose AI data privacy risks, including:
- Sensitive Data Collection: Healthcare information, social media feeds, etc.
- Non-Consensual Data Collection: Photos/videos of people, facial recognition without permission, etc.
- Private Data Leakage: Unintentional data leaks or outside breaches due to insufficient cybersecurity
Because AI web builders are third-party platforms that use real-world algorithms to tailor generated text and enhance their machine learning capabilities, data privacy compliance issues can arise. It’s best to enter generalized visitor demographics into your AI web build prompts, like age, location, interests, and pain points.
That way, you can take advantage of AI while keeping your website visitor information anonymous, safe, and consensual since it isn’t private data.
Minimal to No Experience in Using AI to Build a Website
If you haven’t used AI for building websites before or have minimal experience, we recommend starting on a smaller scale first. AI tools require a learning curve to leverage their benefits fully without risk.
For web builds, you can start with detailed web page prompts for copywriters to reference or generated visual design concepts for graphic designers to gain inspiration. On the back end, you can use AI site builders to scan your existing code for web developers to troubleshoot bugs and performance issues faster.
AI Website Builder FAQs:
Can AI Build a Website?
Yes, you can use AI to build a website. Their capabilities include web copy, site code, content organization, and more.
What’s the Best Free AI Website Builder?
Some of the best free AI website builders include:
- HubSpot: Designs single-page websites based on the answers to the questions it asks in your prompts
- WIX Artificial Design Intelligence (ADI): Generates site builds for small to medium businesses within minutes including, scalable features like live chats, member registrations, etc.
- GetResponse: Creates small business websites with complex marketing features based on customer data/behavior, conversion-focused designs, and customizations for existing site templates.
What’s the Best AI Builder Available?
Some of the best AI builders for paid accounts include:
- CodeWP: Generates WordPress site builds, including conversational coding, 24/7 AI assistance, security scanning, and troubleshooting issues
- Hostinger: Includes a free custom domain name, email accounts, SEO, e-commerce features, and marketing integrations from a single AI web builder
- Shopify Magic: Builds Shopify sites with generated AI product image editing, SEO-friendly e-commerce copy, personalized live chat responses to boost conversions, etc.
Leverage Web Developers with AI Experience to Maximize Your Site Build Success
Deliver faster results and greater ROI of your web builds by blending the best of both worlds. Leveraging professional web development with AI-powered tools can maximize your site’s success.
At Reach Marketing Pro, we’re a full-service digital agency with in-house web designers/developers with AI-enhanced experience in various site platforms, including WordPress, Webflow, Shopify, and more. We combine traditional web development with modern AI integration to bring your site’s goals to life more efficiently.
Ready to make your new website thrive?
Learn more about our web design/development services, or contact us to kick off your site build today!
