The digital marketplace is busier than ever. With more people turning to the web to find and select their next vehicle—over 89% in fact—they’re purchasing their dream car without even test driving on the lot! How can a dealership take advantage of these ads and spearhead a new level of growth? With this article, you’ll learn more about what each feature is, how they can be used, their benefits, who may qualify for these features, and best next steps to kickstart your business’s engine.
Coupon Marketing is a type of marketing strategy that takes advantage of the consumers’ interests in saving money on certain purchases. For example, presenting your products to your customers for less than regular cost could potentially positively impact customer loyalty and long-term satisfaction. By the end of this article, you will have an understanding of what Coupon Marketing is, how it may benefit your sales and lead generation initiatives, and how your team can utilize it for your marketing needs.
The automotive industry is one that is always moving, transforming, and innovating. A few years ago, electric vehicles were just a simple afterthought; Now, they have become a leading forefront in the industry. Knowing that more than 95% of car sales today are made at the dealership, the first step to get the customer on the lot is to begin their buyer’s journey through an effective marketing strategy. But what are the best automotive marketing tactics? We will explain how these strategies provide leverage for your marketing efforts and how automotive advertising will improve efficiency, operations, and the customer experience.