What is Online Reputation Management?
Online Reputation Management (ORM) is the cumulation of review solicitation, reputation marketing, SEO, and public relations strategies that help promote, protect, and encourage your business’s online reputation. When using ORM tactics, your business can:
- Monitor your ranking in search results.
- Respond to and manage online reviews, both positive and negative.
- Provide a positive social media presence through engaging content.
Why Online Reputation Management is Important
Your online reputation is important for your business’s success. More than 88% of small businesses monitor their online reputation, and 79% of online shoppers rely on online reviews to purchase products or services as much as personal recommendations. For example, let’s say you are wanting to hire a house cleaner.
Today, there are websites such as Thumbtack, Yelp, and Angie’s List that you can use to compare current home cleaner providers based on your location and budget. Since you may see an average of 20 different providers, consumers rely on the reviews from previous customers to influence their decision. If the provider does not have positive reviews, there is a higher chance that they will have a difficult time onboarding new business. With that being said, maintaining a strong portfolio of positive ratings and 5-star reviews significantly impacts your overall success.
How Reputation Management Works with SEO
Search Engine Optimization (SEO) is a process that improves the quality of your website content and raises your site’s page rankings on search engines. Utilizing SEO tactics such as keyword research, backlink building, creating engage-worthy content, and increasing your online visibility on Google greatly impacts your SEO results.
Google uses the E-A-T algorithm to determine rank-worthy content for SERPs. One of the pillars of this algorithm is Trust. Online reputation is a direct correlation to the amount of trust users place in your business, so it only makes sense that search engines would follow suit. When you use SEO reputation management tools, it heavily improves the quality of your brand-specific content that appears in search results. When you build a strong reputation with your customers, it contributes to your search engine optimization strategy. Not only will it help you build an online presence and establish trust with new and ongoing customers, but it will also boost your ranking in search engines.
Why SEO Reputation Management Matters to You
If you want to establish a strong online presence with current and future customers, building your online search engine optimization reputation management is vital for your:
- Online marketing strategy.
- Organic and paid search traffic.
- Profitability.
- Positive prominence in search rankings.
- Brand value.
If boosting your brand value, generating profitability, and growing your team are important next steps and goals for your business, SEO reputation management ties in with all these major components. By maintaining information-rich content on your website that clearly addresses your customer’s needs while providing solutions to a common problem, then you will improve the quality of your brand’s content in search results.
What to Do When Your Reputation is Not Improving
Just like how maintaining a positive reputation is important to ensure goals are met, addressing negative responses to repair your reputation can be a double-edged sword. A business may be struggling with the following:
- Poor customer experiences or lack of communication.
- Unnecessary inflated prices that are not in line with market value.
- Limited services with no room for growth or expansion.
- Lack of monitoring of general reputation, online and offline.
- Minimal community outreach with competitors and nonprofit organizations.
If you see your online reputation falling, it can feel like you are stuck on how to repair it and return to where it was before. SEO Reputation Management provides the solutions to reverse the damage, however, it is not an overnight “quick-fix” solution. Instead of sticking a band-aid on it and calling it a day, let the stitches heal so no scar is left behind. Trust the process and everything works itself out in the end.
Solidify Your SEO & Reputation Management at One Cost
When it comes to brand perception, our eyes are keen on the details with your online reputation management strategy. Our team has extensive knowledge and experience in the SEO and Reputation Management realm by utilizing multiple tools and software that work hand in hand to optimize search results for your business. To learn more about how our SEO marketing and reputation management services can help your business, contact us today for a free consultation.
