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Illustration of a circle with the Google logo colors and a pair of binoculars in the center

How to Optimize Website Pages for Google Discover Traffic

December 12, 2022
Normally when you search online, users enter a search term to find helpful and useful information that is related to their query; Google Discover takes a uniquely different approach. Rather than showing results in a…
Illustration with a laptop and "your Website: The rank 1 site for your search term" text on top, with a magnifying glass over the laptop

Why You Should Align Your SEM and SEO Marketing Strategies

December 12, 2022
Search Engine Optimization and Search Engine Marketing are valuable marketing tactics that optimize performance and increase lead generation for businesses. While both produce similar results, each have unique differences that are imperative to ensure a…
Illustration of a male figure looking at a webpage with a magnifying glass

Why Word Count & Keyword Density Matters in SEO

November 8, 2022
Keyword Density is one of the main building blocks of Search Engine Optimization (SEO). To make the best use of your SEO marketing strategies, learning the basics of how keyword density works, implementing best practices,…

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