Normally when you search online, users enter a search term to find helpful and useful information that is related to their query; Google Discover takes a uniquely different approach. Rather than showing results in a response to a query, Discover brings content to the surface primarily based on what Google’s automated system believes is a good match to the user’s interests. Google Discover adds a personal touch to the user’s activity. By leveraging this unique advertisement approach, you can optimize your website pages, thus boosting conversions and increasing the potential for new sales.
Search Engine Marketing involves leveraging various marketing techniques and strategies a company can use to generate a greater number of visitor traffic from search engine results pages (SERPs). By the end of this article, you will be able to understand what SEM is, how it can help a business’s growth, and what factors are necessary to spearhead a successful SEM oriented campaign