Google Local Service Ads vs. Search Ads: The Differences Explained
A comparison guide between Google’s Local Service Ads and Search Ads.
Benefits of Dynamic Display Ads in PPC & Why They Should Replace Static Display Ads
Want to improve your PPC campaign results? Learn why dynamic display ads are the optimal ad format over static display ads in PPC.
How to Build a Website for Your Small Business
If you don’t know how to build a website for your small business, it’s essential to understand the standard process to streamline your development. Without basic knowledge of typical web build requirements, like domain names and indexing, you risk prolonging your site launch and having performance issues.
How to Optimize Website Pages for Google Discover Traffic
Normally when you search online, users enter a search term to find helpful and useful information that is related to their query; Google Discover takes a uniquely different approach. Rather than showing results in a response to a query, Discover brings content to the surface primarily based on what Google’s automated system believes is a good match to the user’s interests. Google Discover adds a personal touch to the user’s activity. By leveraging this unique advertisement approach, you can optimize your website pages, thus boosting conversions and increasing the potential for new sales.
How to Improve Your SEM Marketing Strategy
Search Engine Marketing involves leveraging various marketing techniques and strategies a company can use to generate a greater number of visitor traffic from search engine results pages (SERPs). By the end of this article, you will be able to understand what SEM is, how it can help a business’s growth, and what factors are necessary to spearhead a successful SEM oriented campaign
