How to Improve Your SEM Marketing Strategy

Illustration of a magnifying glass above "SEM" and other pages and webpages related to SEM

Search Engine Marketing involves leveraging various marketing techniques and strategies a company can use to generate a greater number of visitor traffic from search engine results pages (SERPs). By the end of this article, you will be able to understand what SEM is, how it can help a business’s growth, and what factors are necessary to spearhead a successful SEM oriented campaign

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