Product Page SEO: How E-Commerce Brands Can Maximize ROI From Search to Sale
E-commerce brands must invest product page SEO to attract shoppers from search to sale. Here’s how.
How to Optimize Website Pages for Google Discover Traffic
Normally when you search online, users enter a search term to find helpful and useful information that is related to their query; Google Discover takes a uniquely different approach. Rather than showing results in a response to a query, Discover brings content to the surface primarily based on what Google’s automated system believes is a good match to the user’s interests. Google Discover adds a personal touch to the user’s activity. By leveraging this unique advertisement approach, you can optimize your website pages, thus boosting conversions and increasing the potential for new sales.