What Does a Social Media Manager Do?

Illustration with a woman scrolling through her phone while a social profile is on her laptop
Creating a solid social media presence goes beyond just creating posts, writing copy, and scheduling them out. There needs to be someone to oversee the engagement your business profile receives, answer incoming questions and comments from prospective customers, and remain current on emerging trends. Social Media Managers serve as experts who provide growing brands with the guidance needed to enhance their online presence. If you are someone who thrives off developing content that represents a company across multiple social channels as the sole voice of the brand, venturing into this unique type of opportunity would be suitable.

Share This Post

What is a Social Media Manager?

Illustration with a woman surrounded by "likes" and smile emojis

A social media manager is someone who specializes in managing a brand’s online presence by developing unique digital strategies that boosts engagement, impressions, and increases following. What you would see a social media manager work on is producing captivating content that aligns with the brand’s voice, tone, and personality, analyze usage data, communicate with visitors and new/existing customers, and manage various campaigns. That way you can connect with your friends and connect on a digital scale.

If you were to use social media for personal reasons, there wouldn’t be much of a need to create and schedule paid advertising campaigns for specific posts you’re wanting to promote. A personal page is more to show what you may be doing with family and friends or post about trending topics. When social media is professionally utilized, there are many moving parts that create a far-reaching network of peers and leaders in your chosen industry. Best of all, using social media professionally gives brands the opportunity to present themselves as thought leaders in their chosen profession.

What are the Typical Tasks for a Social Media Manager?

Illustration with people around multiple content plan calendars

When looking at a typical Social Media Manager job description, you may see some of the following tasks and responsibilities:

  • Perform market research on current benchmark trends and audience preferences.
  • Design and implement social media strategies that align with business goals/objectives.
  • Oversee social media accounts, from the design to operation, across Facebook, Twitter, Instagram, LinkedIn, TikTok, YouTube, and more.
  • Communicate with followers, respond to queries in a timely manner, and monitor customer reviews of your business or products.
  • Generate, edit, publish, and share engaging content daily through original text, photos, videos, and graphics.
  • Create a content calendar to schedule out social media posts on a weekly and monthly basis.

The tasks above are a handful of responsibilities a Social Media Manager would be responsible for, with the most important one being the digital expert for the brand they’re representing. Growing an online presence and taking an organization’s content to the next level is one of the main priorities they will remain accountable for. Also, a Social Media Manager’s range of responsibilities change based on which social platforms they manage. For example, with Instagram, the highest priority would be to create daily posts that align with business goals as well as current trends in the market. For TikTok, the primary focus would be to craft an engaging profile that encompasses entertaining videos with music and humor. Based on what the brand they are representing wants to pursue on a digital scale, the Social Media Manager will own the content development and execution process from beginning to end.

Who Would Benefit Having a Social Media Manager?

Illustration that shows a PC with hands, papers, and a social profile on the computer screen

Whether you are in the process of starting a business or things have started to pick up, handling all aspects of the business can be hard to manage. Now, let’s add on overseeing the social media for the business. You would think adding on creating social media posts and building a profile (or multiple profiles) would be easy, but once you dive into the nitty gritty of it, doing it all may seem impossible. That’s why hiring a Social Media Manager would be beneficial to your business in the long-term. With a social media expert in your corner to search and create content, schedule posts, and develop graphics or reels that are tailored for each profile, you can put all your attention on what is most important – growing the business.

Take Charge of Your Social Media Passion!

Have you ever wondered what it would be like to be a Social Media Manager for a business? Anything is possible! Whether you have previous social media experience or not, you can venture down an exciting new career path. If you don’t have previous social media experience, it’s recommended to take free courses online to learn the ins and outs of social media management and content creation. If you have the time to go to back to school, whether part-time or full-time, earning a degree in marketing with a specialization in social media management will allow you to gain valuable experience from marketing leaders in a classroom setting. If school isn’t a possibility for you, networking with marketing or social media organizations in your community will allow you to volunteer and gain valuable hands-on experience. No matter which path you go down, having a career as a Social Media Manager is achievable.

Marketing Experts That Improve Your Social Strategy

Illustration that shows a laptop, hands, a phone with "likes" and "comments" and a magnifying glass over an analytic paper

Our team at Reach Marketing Pro is made up of talented social media professionals who are well-versed If you run a business, social media marketing and reputation management should be a top priority to ensure you achieve substantial growth. However, there may not be enough time to fully dedicate to social media. At Reach Marketing Pro, our team of social media experts can assist with establishing and growing your online presence. We are a full-service social media marketing company that specializes in increasing your ROI and promotions to gain more traction. Your designated Social Media Manager will create compelling social that reflects your value, increases brand recognition, builds an online presence, drives web traffic, and boosts lead generation. We help your business approach a new level of social media marketing. From acquiring decades working with digital marketing and social media marketing, we have the skills that help you create engaging and unique social media content and provide the reporting you need to see how the efforts pay off.

Ready to take the next step in your social media management process?

Reach out to us today to learn more.

Contact Us Today

Subscribe To Our Newsletter

Stay Up-To-Date on All Things Marketing

Recent Posts To Explore

Ready to Take Your Digital Marketing to the Next Level?

Get in touch with us today and let's discuss your options.

web design and development graphic showing little cartoons constructing a website like painters and construction workers
Call Now Button