How to Manage Your Business Online Reputation Properly

Illustration with the words "Reputation Management" in blue with people standing around it
Your online presence on a digital and social media scale plays a critical role in how potential customers and visitors view your business. A strong online reputation can basically make or break your brand’s success. If customers are happy with the products and services you provide, your business will grow. If they aren’t happy, unique obstacles may get in the way of your business from reaching the next level. Your online reputation may also impact your marketing strategy when positive and negative reviews appear. Learning how to improve your online reputation management (ORM) and understanding why it is beneficial will play a key factor in your business’ growth.

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What is Online Reputation Management?

Online Reputation Management (ORM) is a combination of utilizing marketing, search engine optimization (SEO), and public relations initiatives that work together to promote, protect, and encourage your brand’s online presence. Various ORM strategies include monitoring and improving your rankings in search results, managing positive/negative online reviews, and crafting a positive social media presence through creating engaging content. 

Your business’s online reputation is significantly important for your brand’s success. More than 88% of small businesses monitor their online reputation, while 79% of shoppers rely on online reviews to purchase products or services as much as personal recommendations.

Unfortunately, with all businesses, no or few reviews can automatically deter a potential customer away, so it’s important to continuously develop your online reputation to ensure success.

Is Online Reputation Management a Type of Marketing Strategy?

Illustration of a man with "likes" and "stars" around him

Online Reputation Management (ORM) is a combination of utilizing marketing, search engine optimization (SEO), and public relations initiatives that work together to promote, protect, and encourage your brand’s online presence. Various ORM strategies include monitoring and improving your rankings in search results, managing positive/negative online reviews, and crafting a positive social media presence through creating engaging content. 

Your business’s online reputation is significantly important for your brand’s success. More than 88% of small businesses monitor their online reputation, while 79% of shoppers rely on online reviews to purchase products or services as much as personal recommendations.

Unfortunately, with all businesses, no or few reviews can automatically deter a potential customer away, so it’s important to continuously develop your online reputation to ensure success.

How to Improve My Current Online Business Reputation

Illustration with people looking at a phone and PC screen with "stars" insinuating reviews

In order to boost your online business reputation, it’s time to focus on its current position. We have provided a few tips and ways you can improve your current online reputation.

  • Utilizing a Reputation Management software, which is designed to monitor users’ online reviews of products and services. This software also helps your business monitor the web so that you can respond to negative reviews and encourage positive ones.
  • Leveraging Automated software integrations which enables systems to integrate with one another.
  • Joining social networks with professionals who specialize in the same field. That way, you can host conversations about trending topics and boost each other’s online reputation.
  • Optimizing your business’s URL makes your web page more understandable by search engines and furthers your SEO rankings in the SERP.
  • Asking customers to leave reviews, preferably sooner than later.
  • Actively addressing and responding to both positive and negative reviews in a professional manner.

By taking these factors into account, you will be well on your way to having a stellar online reputation.

What Should I Do If I Receive a Negative Review?

First thing’s first, negative reviews are a part of every business. If, and when because it will likely happen at some point, you get a negative review on Google or an additional website your business is promoted on, make it a priority to respectfully respond in a timely fashion, preferably within 24 hours. When this happens, this helps prospective and already existing customers understand how you approach someone who had an unhappy experience and handle/resolve their situation. Remember – just because you received a negative review doesn’t mean your business is in trouble. Take every review left by a customer, positive or negative, as a way to learn and improve your business’s products, operations, and marketing.

Having an Online Reputation for Your Business is Necessary

Illustration with multiple people around a computer screen adding hearts and stars to a review

The social proof in reviews and 1-star or 5-star ratings help customers shortcut their research and make decisions faster with more confidence. Between reviews and word-of-mouth referrals, others will see your brand’s online reputation as one of the first impressions they see. We all know how important first impressions are, so be sure that you are fully utilizing and monitoring an online reputation marketing strategy effectively to see the best results.

Reach for Those 5-Star Reviews with a Robust Reputation Management Strategy

When it comes to brand perception, our eyes are keen on the details with your online reputation At Reach Marketing Pro, we have the software you need to automate and review the reputation management process. Our team of online management experts utilize current strategies, automations, reputation management software, review solicitation campaigns, and CRMs to improve the number of reviews you receive across various platforms such as Google and other industry specific review channels. Though it may seem like a lot, we offer specialized pricing that is custom based on your budget. When you partner with us, you gain a team of dedicated account managers who will utilize robust reputation management tools and tailored custom reputation marketing strategies to get the results you desire.

Like what you’re reading? Reach out to us today to get started.

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