Blog
All Things Marketing
The latest and greatest news, articles, and trending topics in the digital and traditional marketing landscape to keep you updated and in-the-know.
What Does a Social Media Manager Do?
Creating a solid social media presence goes beyond just creating posts, writing copy, and scheduling them out. There needs to be someone to oversee the engagement your business profile receives, answer incoming questions and comments from prospective customers, and remain current on emerging trends. Social Media Managers serve as experts who provide growing brands with the guidance needed to enhance their online presence. If you are someone who thrives off developing content that represents a company across multiple social channels as the sole voice of the brand, venturing into this unique type of opportunity would be suitable.
How to Improve Your SEM Marketing Strategy
Search Engine Marketing involves leveraging various marketing techniques and strategies a company can use to generate a greater number of visitor traffic from search engine results pages (SERPs). By the end of this article, you will be able to understand what SEM is, how it can help a business’s growth, and what factors are necessary to spearhead a successful SEM oriented campaign
Market Reach: What It Is, The Benefits, Why It’s Important
Most (if not all) of us who use social media for one part of our marketing strategies are aware of Reach and Impressions. How many have the capability to describe Reach to those who are unfamiliar with this specific strategy and all that it correlates to? Unfortunately, not many. Market Reach is an important aspect for anyone who has accounts across one or multiple social platforms. The intent for this article is to break-down what market reach is, why it is so important, and how to calculate this statistic into your social media marketing strategy for optimal performance.
How Retail Coupon Marketing Increases Your Sales and Leads
Coupon Marketing is a type of marketing strategy that takes advantage of the consumers’ interests in saving money on certain purchases. For example, presenting your products to your customers for less than regular cost could potentially positively impact customer loyalty and long-term satisfaction. By the end of this article, you will have an understanding of what Coupon Marketing is, how it may benefit your sales and lead generation initiatives, and how your team can utilize it for your marketing needs.
What is the Best Automotive Marketing Strategy?
The automotive industry is one that is always moving, transforming, and innovating. A few years ago, electric vehicles were just a simple afterthought; Now, they have become a leading forefront in the industry. Knowing that more than 95% of car sales today are made at the dealership, the first step to get the customer on the lot is to begin their buyer’s journey through an effective marketing strategy. But what are the best automotive marketing tactics? We will explain how these strategies provide leverage for your marketing efforts and how automotive advertising will improve efficiency, operations, and the customer experience.
What are the Best SEO Tools and Software?
When you come across the letters SEO in an article or blog while scrolling through LinkedIn, one question comes to mind, “What is SEO?” Though it may seem intimidating at first, it is easy to understand once you know the basics. SEO stands for Search Engine Optimization, which is the process of generating online traffic to a website or webpage from search engines such as Google, and other resources. SEO is comprised of various tools that provide data and insights about the overall success of your website (such as Ahrefs, Moz, SEMRush, Spyfu, and more).
How to Engage with Social Media Followers and Why it’s Important
Social media engagement can make a drastic impact to your company’s overall marketing and branding strategy. Increasing your social media engagement can be vital to achieving your goals. Whatever the case may be, from detailed analytics to outreach, down to content creation, your social media strategy can take your personal/professional brand to the next level. Social Media agencies create content that is not only valuable and appropriate but offers plug-in services that keeps your readers engaged. Let’s cover what social media engagement is, why it is important, and ways you can increase it on your own social media accounts.
Why is Social Media Good for Your Marketing Efforts?
Today’s society is deeply immersed into social media. It is used to promote a brand’s voice, express personal beliefs, and communicate with friends and family around the world. It is a hub of creativity, business, and networking that can launch a new or already established business from the ground up. In the modern world, social media is a critical component to a business’s marketing efforts. Since social media has the power to tap into a completely new and exciting market, it is important to know how to use social media and understand why social media is important for your business. Let’s go over the importance of social media and how social media marketing can help you reach your business goals.
How Reputation Management Helps Your SEO Marketing
When building a business, how you gain more customers and establish a reputation can be through in-person word-of-mouth or online reviews. However, if you want to ensure your business continues to grow, maintaining a positive online reputation is critical to your long-term success in the modern world. Let’s cover what Online Reputation Management (ORM) is, why it is important, how reputation management can impact your SEO strategy, and how you can always build or repair your online reputation. Even if your current reputation is positive or negative, it’s never too late to improve.
You’ve got a great business and you’re ready to launch or retool. You’ve scouted the terrain, adjusted for the obstacles, and made your plan for success. Now you’re ready to carve out your position and fortify your ground. But the job is never really done as long as it can be more effective.
What next? Keep an eye on this page, we’re coming out with new market guides on how to improve your strategy on every level: digital, print, media, and networking. Want to know what it takes to rank higher in search? Curious what kind of message you need to really make the sale in your sponsored ads? Interested in the best way to make a real impact in your market on social media? Stay tuned!
We’re going to cover it all to provide the information you need. And when you’re ready to take it up a notch, we’re on your side and ready to hit the ground running with you and your business.
