Artificial intelligence is disrupting the digital market landscape and isn’t going away. That’s why your business must invest in SGE to meet your audience where they are when looking for information online.
As an online store, it’s essential to find the best e-commerce platform that makes your business stand out in a saturated digital market. With many website builders available nowadays, it can be challenging to know which one can fit your business’s unique needs.
If you don’t know how to build a website for your small business, it’s essential to understand the standard process to streamline your development. Without basic knowledge of typical web build requirements, like domain names and indexing, you risk prolonging your site launch and having performance issues.
Have you ever received a weird email telling you to click on a link and you went out of curiosity? Suddenly, your computer crashes or confidential information disappears out of thin air. How can you prevent it in the future? Maybe you want to have fewer distractions while studying or working. No matter the reason, we will provide specific examples of how to block websites for different devices and browsers below in this article.
A business’s success is based on its ability to generate engagement and grow visibility across multiple platforms. One key tool that businesses use is search engines, as they hold all the cards when it comes to website traffic, leads, and online revenue. When digital marketing started its resolution more than a decade ago, AI is now making its name known. With its heightened acceleration in popularity and demand, utilizing it in your marketing strategy will allow for significant success.
If you haven’t considered implementing pay-per-click, this form of social advertising is cost-effective and an efficient way to promote your business. Pay-Per-Click (PPC) means that you pay every time a user takes the action you promoted. We’ll cover PPC in more detail, what paid social campaigns are, their benefits, and how each is imperative to incorporate into your brand, product, or service.
Today, more than 4.7 billion people use social media every single day (Based on October 2022 insights)—equaling 59.3% of the global population. With endless possibilities for small businesses and established corporations to promote their brand through multiple social channels (including Facebook, LinkedIn, Instagram, Twitter, YouTube, TikTok, and more) the level of opportunity to take it to the next level is significant. But how do you get there? We’ll cover the benefits of using different social media platforms, and identify how and which types of content and methods for posting are most efficient for each social platform. By the end, you’ll feel confident in your social media marketing strategy.
Creating a solid social media presence goes beyond just creating posts, writing copy, and scheduling them out. There needs to be someone to oversee the engagement your business profile receives, answer incoming questions and comments from prospective customers, and remain current on emerging trends. Social Media Managers serve as experts who provide growing brands with the guidance needed to enhance their online presence. If you are someone who thrives off developing content that represents a company across multiple social channels as the sole voice of the brand, venturing into this unique type of opportunity would be suitable.
Most (if not all) of us who use social media for one part of our marketing strategies are aware of Reach and Impressions. How many have the capability to describe Reach to those who are unfamiliar with this specific strategy and all that it correlates to? Unfortunately, not many. Market Reach is an important aspect for anyone who has accounts across one or multiple social platforms. The intent for this article is to break-down what market reach is, why it is so important, and how to calculate this statistic into your social media marketing strategy for optimal performance.
Social media engagement can make a drastic impact to your company’s overall marketing and branding strategy. Increasing your social media engagement can be vital to achieving your goals. Whatever the case may be, from detailed analytics to outreach, down to content creation, your social media strategy can take your personal/professional brand to the next level. Social Media agencies create content that is not only valuable and appropriate but offers plug-in services that keeps your readers engaged. Let’s cover what social media engagement is, why it is important, and ways you can increase it on your own social media accounts.