Social Media Platforms: How to Effectively Use Each One for Your Business

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Today, more than 4.7 billion people use social media every single day (Based on October 2022 insights)—equaling 59.3% of the global population. With endless possibilities for small businesses and established corporations to promote their brand through multiple social channels (including Facebook, LinkedIn, Instagram, Twitter, YouTube, TikTok, and more) the level of opportunity to take it to the next level is significant. But how do you get there? We’ll cover the benefits of using different social media platforms, and identify how and which types of content and methods for posting are most efficient for each social platform. By the end, you’ll feel confident in your social media marketing strategy.

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Social Media Marketing’s Finer Details

What’s so great about social media is that it’s versatile for different audiences. Based on your specific consumer, each platform has a unique ability to utilize different algorithms, uses, character limits, audio/visual trends, and more to make your content stand out. Whether you’re using Facebook, Instagram, TikTok, YouTube, LinkedIn, or Twitter, always initiate efficient social media posting to each channel with your brand in mind.

Where Should You Begin?

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Keep in mind that each social platform has its own unique audience. With that being said, when establishing and creating your content plan, it’s tailored for each target audience. For example, if your target audience is pointed toward millennials and Gen Z’ers, make sure the platforms you’re using appeal to that demographic—Instagram, TikTok, and YouTube.

Secondly, select the most ideal platform for your business, as it will vary across each industry and your business’s goals. Let’s say a business that offers videography services. More likely, the majority of their content would be best suited for Instagram, YouTube, and TikTok versus Twitter, Facebook, etc.

Now, what if your business specializes in consumer manufacturing? Based on its curated content, its best-suited social platforms would be LinkedIn, Facebook, and Twitter versus Instagram, YouTube, and TikTok.

Selecting the Right Social Media Platforms

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We know creating a presence for your brand across multiple social media platforms can be overwhelming, from creating business-specific handles, creating curated content for each platform, monitoring engagement, tracking KPIs, maintaining login information, how often content is created and posted, and the list goes on. Check out what we’ve put together for specific social platforms and how to coordinate your content for each below.

Video Social Media Platforms:

Go-To Platforms: YouTube, TikTok, Instagram Reels, Facebook Watch.

Best Used For: Watching and reviewing short- and long-form video formats.

Strategies Used For: Capturing the attention of customers, driving brand awareness, and bringing products to life.

Disappearing Content Formats:

Go-To Platforms: Snapchat, Instagram Stories, Facebook Stories, and LinkedIn Stories.

Best Used For: Producing prompt content such as announcements, limited edition specials and items, and hosting live events.

Strategies Used For: Polls, Voting, Teasers, Countdowns, and Time-sensitive announcements.

Illustration with people occupied on their phones (sending messages, talking, and "liking" posts on social media)

Shoppable Social Media Platforms:

Go-To Platforms: Facebook Shops, Instagram Shops, TikTok, Shopify, Pinterest, and Product Pins.

Best Used For: Conducting research and buying products from brands directly.

Strategies Used For: Social selling, eCommerce, retargeting, limited edition, and seasonal products.

Social Media Live Streaming:

Go-To Platforms: Twitch, YouTube, Instagram Live Rooms, Facebook Live, and TikTok.

Best Used For: Broadcasting live videos to already existing customers and followers.

Strategies Used For: Using live interaction with hosts, live podcasts, and Q&A sessions.

Business-Specific Social Platforms:

Go-To Platforms: LinkedIn and Twitter

Best Used For: Professional networking, boosting business growth, launching business communications, and B2B products and services.

Strategies Used For: Polls, video announcements, job postings, B2B sales, and professional networking.

Feel Free to get Creative but Keep an Eye on Popular Trends for the Platforms You’re On!

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It’s important to know that every social media platform is based on a type of algorithm—for example, utilizing more hashtags on Instagram is more beneficial than LinkedIn, and having more or fewer characters in the posted content is more effective on Twitter than Facebook, etc. Including specific audio or visual trends can also increase impressions and reach, such as Instagram Reels and TikTok videos. These are important pieces to consider based on the social media platform you sign up for.

Take this as a go-to tip: posting consistently—a minimum of 2 times per week—while engaging with other accounts including followers, hashtags, and more, is vital for long-term page growth! Strengthening your social media presence takes a lot of time, commitment, and persistence. But with hard work, comes great reward.

Be Informative, Fun, and Professional!

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Why only use one social platform when you can have them all? Maximize the opportunity! Having a presence on multiple social channels is immensely valuable for your business, as it allows for more brand awareness, product and service order placements, and various ways to interact and engage with your community and targeted audience. You’ll become a brand everyone wants to know about.

With that, customer service is a critical component of your overall social media marketing strategy. As we’ve mentioned how important reputation management is in a previous blog, take the proper steps to ensure your business holds a positive reputation across every social platform. Since it seems like every business can be under a microscope in today’s digital age, any negative social interaction can result in a bad impression for potential customers and followers. Always respond professionally and with a fun personality. No one likes to communicate with bots.

We’ll be Sure to Curate the Best Content for You!

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As a premier social media marketing agency, we partner with you to understand your brand to promote and share your message across many social media platforms. We perform a new level of social media marketing; with more than 10 years of digital marketing experience under our belt, you’ll partner with a dedicated account manager to craft a custom social media strategy when working with us. By creating engaging and unique social media content, along with the reporting you need, you’ll the results will speak for themselves.

Whether you work with us every step of the way or want us to control the reins, our team is here to help you spearhead your social growth. Start building your next project today— contact us today to learn more.

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