Google Ads Report Editor: How to Use This Tool for Effective Client Reporting
Don’t spend longer than you need to on client reporting. Maximize their budget and your productivity with Google Ads Report Editor—here’s how.
Google Local Service Ads vs. Search Ads: The Differences Explained
A comparison guide between Google’s Local Service Ads and Search Ads.
Benefits of Dynamic Display Ads in PPC & Why They Should Replace Static Display Ads
Want to improve your PPC campaign results? Learn why dynamic display ads are the optimal ad format over static display ads in PPC.
What is CDP (Customer Data Platforms) & How It Can Improve Your PPC Marketing
Customer data platforms do more than collect and store data. Learn how they supercharge your PPC efforts for optimal results.
How to Know When You’re Ready for a PPC or Paid Social Campaign
If you haven’t considered implementing pay-per-click, this form of social advertising is cost-effective and an efficient way to promote your business. Pay-Per-Click (PPC) means that you pay every time a user takes the action you promoted. We’ll cover PPC in more detail, what paid social campaigns are, their benefits, and how each is imperative to incorporate into your brand, product, or service.
How to Optimize Website Pages for Google Discover Traffic
Normally when you search online, users enter a search term to find helpful and useful information that is related to their query; Google Discover takes a uniquely different approach. Rather than showing results in a response to a query, Discover brings content to the surface primarily based on what Google’s automated system believes is a good match to the user’s interests. Google Discover adds a personal touch to the user’s activity. By leveraging this unique advertisement approach, you can optimize your website pages, thus boosting conversions and increasing the potential for new sales.
Why You Should Align Your SEM and SEO Marketing Strategies
Search Engine Optimization and Search Engine Marketing are valuable marketing tactics that optimize performance and increase lead generation for businesses. While both produce similar results, each have unique differences that are imperative to ensure a growing company’s success. We will discover the key differences between SEM and SEO, why they’re important, and why implementing both is important for an effective marketing strategy.
