Some say they’re not needed; however, they’re essential. Press Releases are a benefiical contribution of an organization’s media coverage, in that they can be used to promote a new product/service, raise awareness, or make an important announcement. Rather than investing so much effort into long-form content, Press Releases are short, concise, effective communication methods to grow a business. Let’s discuss what a Presss Release is, what they’re used for, and why a business should use them in their marketing strategy.
We’ve all been there, scrolling through YouTube and finally landing on a video and all of a sudden, 30 minutes has passed by. However, the content was so engaging, you couldn’t put it away (like a delicious bag of chips). Or, have you noticed it’s so much easier to find the exact moment in the video you need without having to watch the whole thing? We can thank video timestamps and video optimization for that! Let’s dive into what Video SEO is, its benefits, and how you can achieve optimal video results for your marketing strategy.
In today’s business world, we are constantly discovering new ways to stand out from the competition. One way to achieve that is by incorporating and leveraging trending SEO tactics into your company’s digital marketing strategy.
But what SEO trends are popular in 2023? We have the answers.
Artificial intelligence is becoming more prominent in today’s market. Now, it’s diving into the big leagues. In today’s digitally driven space, professionals learn more and more about ChatGPT, a cutting-edge SEO AI tool transforming how we curate optimized content. We will cover what ChatGPT is, how it’s used, why it’s useful, how it works, how it affects a brand’s overall SEO strategy, and how you can use it today.
Today, more than 4.7 billion people use social media every single day (Based on October 2022 insights)—equaling 59.3% of the global population. With endless possibilities for small businesses and established corporations to promote their brand through multiple social channels (including Facebook, LinkedIn, Instagram, Twitter, YouTube, TikTok, and more) the level of opportunity to take it to the next level is significant. But how do you get there? We’ll cover the benefits of using different social media platforms, and identify how and which types of content and methods for posting are most efficient for each social platform. By the end, you’ll feel confident in your social media marketing strategy.
Creating a solid social media presence goes beyond just creating posts, writing copy, and scheduling them out. There needs to be someone to oversee the engagement your business profile receives, answer incoming questions and comments from prospective customers, and remain current on emerging trends. Social Media Managers serve as experts who provide growing brands with the guidance needed to enhance their online presence. If you are someone who thrives off developing content that represents a company across multiple social channels as the sole voice of the brand, venturing into this unique type of opportunity would be suitable.
Most (if not all) of us who use social media for one part of our marketing strategies are aware of Reach and Impressions. How many have the capability to describe Reach to those who are unfamiliar with this specific strategy and all that it correlates to? Unfortunately, not many. Market Reach is an important aspect for anyone who has accounts across one or multiple social platforms. The intent for this article is to break-down what market reach is, why it is so important, and how to calculate this statistic into your social media marketing strategy for optimal performance.
Social media engagement can make a drastic impact to your company’s overall marketing and branding strategy. Increasing your social media engagement can be vital to achieving your goals. Whatever the case may be, from detailed analytics to outreach, down to content creation, your social media strategy can take your personal/professional brand to the next level. Social Media agencies create content that is not only valuable and appropriate but offers plug-in services that keeps your readers engaged. Let’s cover what social media engagement is, why it is important, and ways you can increase it on your own social media accounts.